Today it is much easier to travel all around the world. Transport has got cheaper and the Internet has made the world a smaller place. These developments, most of the time, work in favour of the accommodation industry. You can now introduce your property within seconds to the entire world, carry out your marketing activities and start selling your rooms.
Many hotels are now aware of the power the Internet provides. That’s why they benefit from the Internet’s opportunities in order to enlarge the markets they have access to. Therefore, it is possible to see an Internet user, no matter where s/he is, being your guest one day.
Your website needs to be prepared for this power so that you can actually benefit from such opportunities offered by the Internet…
In order to make the most of your website, you need to be able to connect with users visiting your website within 10 seconds. That’s why your website should be prepared with utmost attention to design and images. Take this detail into consideration for each theme we offer you as HotelRunner.
However, in cases where you cannot communicate with the visitors in their own language, the content or images of your website would not mean anything. Therefore, we offer multi-language options to our users. Let’s have a look at the advantages a multi-language website can provide.
According to research, websites that can communicate with visitors in their own language enjoy direct online reservations three times more. Online sales of hotels is increasing more and more. Half of the sales of the properties with successful websites are now performed on those websites. This clearly shows how the content of a website, when understood by each visitor, can offer considerable sales potential.
Access to larger markets
Once you start enriching your content in languages spoken in your target markets, you automatically enlarge the target group your website, as a marketing tool, has an access to. For example, by adding a Spanish language option on your website, you can start accessing a new market with 400 million people. You can communicate with potential guests in different languages and access 300 million people with Arabic, 220 million with Portuguese, and 160 million with Russian.
SEO in multiple languages
The Internet is without a doubt the easiest way to access those markets. Majority of the users search hotels on the Internet in their native languages. Unless your website offers content in the language of those visitors, it would be almost impossible for them to discover your property on the Internet. However, a multi-language website offers you the chance to be discovered by the Internet users who search hotels on the Internet in their native languages.
Thanks to HotelRunner’s multi-language option, you can easily add translations of your content in the language you wish and start offering services in multiple languages. Contact us at +90 850 321 99 11 or use the contact form on our website to see how we can help you with multi-language support.