As it does in many industries, repeat sales and reservations play a major role in corporate profitability of accommodation industry. The most efficient and cost-effective method to approach new customers is to let your previous guests do the marketing and promotion for your hotel. Brand loyalty is the way through which you can achieve these two goals.
Only by creating a sound brand loyalty can you increase your chances of ensuring that previous guests prefer your complex for their future accommodations and recommend it to their circles of friends. Is it easy to create brand loyalty in accommodation, though?
It would be unrealistic to say it is ‘a piece of cake’. However, if you know what to do to achieve brand loyalty, we can say that your task would be significantly easier.View Post