One of the most popular travel pages on the Internet, TripAdvisor, has recently announced a new feature. TripAdvisor Connect aims to enhance the visibility and sales of small hotels, in particular. Thanks to TripAdvisor Connect, small hotels can advertise themselves based on a cost per click solution and then extend their outreach to potential guests in an easier way. Cost Per Click (CPC) solution is among the most common advertising methods on the Internet. And we assume that you know this system quite well because most of you benefit from it on Google AdWords.View Post
When it is about social networks, Twitter and Facebook might be the names that come to mind first but one social network should not be missed: Google+. Launched by Google in 2011 to offer many of its services, Google+ has quickly ranked among the most popular social networks.
Boasting the second highest number of users on social media, this social network has much to offer besides the enormity of its user number. Directly integrated with Google, the number-one search engine of the world, Google+ is significantly helpful for websites targeting organic traffic.
Google+ has also a major effect on accommodation industry. Here are the first steps you need to take in order to benefit from Google+…View Post google plus, google plus marketing, social media marketing
We have previously mentioned the importance of a holistic management of marketing activities for hotels planning to successfully increase direct sales while marketing online. Your website, social media management, online ads and e-mail marketing activities must be carried out in consistency with each other.
In the meanwhile, you need to comply with the basic rules of those specific activities for effectiveness. With this aim, HotelRunner’s blog posts many details and tips that might come in handy for you.
Of all these marketing channels, e-mail marketing is one that brings the highest booking rates. We have already explained why your hotel might need to carry out e-mail marketing activities. However, there are more details that you’d better not miss.
Here is what you need to know about e-mail marketing in accommodation industry:View Post e-mail marketing, hotel e-mail marketing, marketing
We live in a digital world. All the key processes of accommodation industry are performed online, including reservations. However, call center services, in other words over-the-phone sales, still play a noticeable role for many hotels.
Measuring each step of online reservation process, and thus easily identifying possible hitches, would be your biggest advantage. Then you could improve your processes and increase the sales.
Well, could a similar approach work in your favor while selling over the call center? Yes, it could. We have, as HotelRunner, compiled hints that could help you increase your over-the-phone sales…View Post hotel reservation, over-the-phone reservation, over-the-phone sales
There are guests who would rather turn off their mobiles and computers, staying away from the digital world and enjoying serenity. However, such an idea of vacation is not at all attractive for some others.
The world’s first Twitter-themed hotel opened in Spain to serve the next-generation guests falling into the second category above. Featuring Twitter-themed rooms, foods and beverages, the hotel targets those who would like to channel their love of social media into their vacation experience.
Encouraging guests to interact with the staff and other guests on Twitter, this hotel is a lighthouse for us to better grasp the expectations of next-generation, technology-oriented guests.View Post concept hotel, digital hotel, Twitter, twitter-themed hotel
Mistakes may be made in any phase of hotel management. However, marketing mistakes would cost you a dear. Marketing mistakes lead to more and more vacant rooms, while meaning that the budget allocated for marketing is being wasted or inefficiently spent.
Hotel runners and professionals, who are aware of the value of each penny channeled into marketing, work day and night to avoid any mistakes and to maximize marketing efficiency. In order to help you get your ambitious work worth, we have, as HotelRunner, compiled the most common marketing mistakes encountered in accommodation industry.
Based on numberless examples, our compilation deserves some account so that you could avoid same mistakes and maximize your marketing success…View Post hotel management, hotel marketing, marketing mistakes, marketing tips
Throughout history pets have proved best friends of humans. Most people consider their pets to be members of their family. They never want to be away from their pets. Even when they are on holiday…
However, following a pet-friendly policy is not an easy decision to make. This could mean outreaching a significant potential of new customers but problems pets bring with them make it difficult for hotel runners to welcome the idea.
Then what are the risks and advantages of opening your doors to new guests accompanied by their pets?View Post hosting pets, pet-friendly hotel, pets
Social media is among the key marketing tools of our age. Internet’s shift towards a more social platform necessitated some industries, which have always desired to reach more potential customers, to keep abreast of this shift. Industries with an already high level of social interaction have naturally made the most out of this process. Accommodation industry is one of them.
There are several channels of social media marketing which you can use to access your potential guests. Facebook and Twitter are the first channels that come to mind. However, besides the two social networks, there are many alternatives such as Google+, YouTube, LinkedIn and Instagram.
And, of all these social networks, one offers a huge potential for hotel marketing. Yes, we are talking about Pinterest. Let’s have a look together at why Pinterest plays such a significant role in hotel marketing and how one can benefit from this website…View Post pinterest, social media marketing
The world’s most popular search engine, Google is actually more than a search engine. Google significantly serves accommodation industry as it offers numerous services that help businesses access their target groups in the easiest way possible.
Google Hotel Finder, an experimental project Google launched in 2011, has already become an influential tool after considerable improvements. Google Hotel Finder was developed to facilitate the process of finding hotels and booking online. It today helps users with their accommodation needs, guides them through finding hotels based on their location and booking online for the hotel they decide on.
If you are running a hotel, Google Hotel Finder could act as a significant sales channel for you. Here is what you need to know about this beneficial service powered by Google…View Post google, google hotel finder
Accommodation today means much more than a good night’s sleep. Your guests enjoy an escape away from daily hustle and bustle of life, while not necessarily preferring to part ways with their basic habits during their stay. Many of us have welcomed fitness among our daily habits in the face of an ever increasing pace of life. Thus many guests would like to continue with it even when they are on vacation.
Fitness centers, pools and spas have now become a standard facility offered by many hotels. Some special-themed hotels and many chains of hotels have gone beyond this standard, preparing customized fitness schedules for their guests to follow and offering services such as guided outdoor jogging.
You do not need to change your concept only to meet your guests’ expectations from a fitness center but you might at least have a look at the tips HotelRunner has compiled to help your guests check out even more satisfied.View Post health, hotel fitness, hotel fitness center, sports