Each day a new report is published regarding the increase of mobile devices’ share on online bookings. Share of mobile bookings has already caught up with the Web, the most preferred means of booking for the countries with developed tourism industry and high value creation. The popularity of Smartphones and the increase in the number of websites compatible with such devices stand out as the factors that have the biggest impact on this rapid growth.
TripAdvisor, which is the biggest travel website of the world, is one of the most evident examples for that. According to the latest figures, Smartphones and tablets constitute one-third of the Internet traffic on TripAdvisor today. This figure indicates that a monthly average of 80 million visitors use TripAdvisor through mobile devices.
Figures on other leading actors are equally impressive.View Post