No matter how early the holiday planning begins, they are generally finalized after women make the final decision. Moreover, women’s expectations are a bit different than those of men when choosing hotels.
According to studies, men give priority to the sea, pool and accommodation, whereas women care about a wide range of details such as the mirror in the bathroom or the plants within the hotel. Apart from personal care, they also pay attention to service quality and especially to hygiene as well as aesthetics.
So, what should the hotels do while details have such a great impact on women’s accommodation preferences? What should the hotels be aware of and how should they act when the case involves many aspects from basic services to room designs?
Service quality and security
First of all, women demand good service quality in a hotel. They make a great deal of research to have a problem-free holiday experience in a property that can meet their demands, so most of the time they consider the reviews from other guests. In addition to a peaceful holiday, details like room service and hygiene are also important for women. While room security might be a minor aspect for men, the case is different for women and their personal belongings. A completely-secure room makes women feel more comfortable and peaceful during their stay. You will have the chance to welcome your satisfied guests for next time if they leave the hotel with beautiful memories.
Do care about the personal care products
Personal care products affect the preferences of women. Small but crucial details such as the mirror, acetone, a clean towel, cotton are among the essential things for women who would like to look smart and healthy. Since women are especially sensitive about hair care, providing related options in your property can be effective if you would like to be preferred by them.
An aesthetic appearance
Women like it when the rooms are decorated elegantly and feature interesting functional items. For example, women might actually like a decorative mirror. Natural flowers in a room can be very simple, but they might prove quite effective. If you offer such small surprises beyond the usual ones like sea and sun for your guests preferring your property to have some rest after a busy year, they will be pleasantly surprised and prefer your hotel for their future holidays as well.
Offering healthy and quality foods
The kitchen and dining halls of hotels are among the primary considerations, second only to the service quality that the hotel provides. You better offer menus with a calorie balance for women who intend to eat and drink healthily during their holiday. Holidays can mean good food for men, whereas, for women it is a period for them to stay in shape as usual. Your guests will appreciate it if you provide low-calorie and healthy meals, allowing them to prefer your property’s kitchen without any concerns.
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