Search Engine Optimization (SEO) refers to the efforts made to get your website listed in the top results of search engines. Your online agency’s high rank in the search results of Google and other search engines is crucial in impacting the success of your digital marketing activities.
According to studies, a large majority of users do not go beyond the first page in Google search results. Therefore, if you want to increase your sales by accessing your target audience through search engines, it is crucial for you to be included in the first page, which can be achieved through search engine optimization.
Here is an overview of the things you need to consider for the SEO efforts of your website.
Use of keywords
Users type some keywords on Google to find the website they are looking for. If you want to be featured in the top results of such searches, the textual content of your website should comprise these keywords. You should brainstorm to determine the keywords that are more important for you, and list your findings accordingly. You can also gain insight about this subject by checking out the websites of your rivals.
The effect of social media
Engagement on social media has a major role in satisfying the Google search criteria. If you have accounts on social networks such as Facebook, Twitter and Google+, you will be more likely to be featured in the top results of search engines. Especially Google + by Google has a considerably high impact on search results.
Driving user engagement
However, merely having accounts on social media is not enough. You should be using them actively as well. Another important issue regarding SEO is to ensure that you interact with other users. It will be in your interest to show the necessary effort to ensure that the contents you post on social media or your website are created in a way to drive user engagement.
Having rich content is one big advantage in terms of SEO. You will reap great SEO gains if your website features a high number of original, good quality content. For instance, you can launch a blog about the tourism industry and update it frequently. You may also share your blog posts on social networks and encourage users to be engaged as well. Your SEO efforts will also benefit more if you do not limit your posts to articles and share plenty of photos and videos as well.
Mobile device compatibility
Most of the users have begun accessing the Internet through mobile devices. Therefore, it has become a must to have a mobile-compatible website. Besides, you better note that being mobile-compatible is among the criteria to achieve high Google search results. This is a crucial aspect you should consider when determining the design of your online travel agency’s website.
Search engine optimization is an effective and essential method to increase the user traffic on your website. Above, we have listed some points you should consider. More importantly, however, the infrastructure you are using for your website should be equipped with features that will meet your SEO needs. Create your account now to get started with the HotelRunner platform, which has all these features, and see what your agency can gain from HotelRunner.