We are in an era when sharing information has become dramatically rapid. Different posts shared constantly through a wide range of platforms reduce the attention span per post. Well, indeed, it has become impossible to pay attention to a post for more than 10 seconds. According to recent research, the average attention span was 12 seconds in 2000 and reduced to 8 seconds in 2012. And this period keeps decreasing.
Social networks try to adapt to this by changing their sharing styles. Delivering their messages to users “in a nutshell” is a product of these efforts. Video sharing application Vine, acquired by Twitter, is a good example for this. The videos posted on Vine are limited to 6 seconds, just like the 140-character limit in Twitter. For online travel agencies using social networks for their marketing activities, this might appear very short at first glance. Is a 6-second video enough for video marketing? As long as you integrate Vine into your marketing strategy properly, the answer is: Yes.
As HotelRunner, we have compiled some necessary tips to improve your business by using Vine as a marketing platform.
Expression style
As each video lasts maximum 6 seconds, you better make sure you pick and stay with the best subject for your video. Your expression style should be focused and simple. The purpose is to deliver your message to your potential customers in the clearest way.
Use of hashtags
Since you will be following a precise subject, you should mark it with the help of a hashtag. This way, other users can also get to know about your video. When you mark your videos with hashtags like #holiday, #traveling, #businesstravel, you will attract the attention of many people who are interested in these topics.
Highlights from your travels
It may prove an effective method to show your potential guests how much they will enjoy the trips you organize. A photo from the hotel they will visit or collages containing the local sights in that region are among the things you can share.
Another method is to share your customers’ Vine videos about their travels. Therefore, you will both enhance your communication with your guests and access your potential customers in a more effective way. If others can witness the satisfaction of your customers, you can actually attract more users than you can do by yourself.
Different examples
Be open to getting inspired. Checking how other businesses use Vine can give you interesting ideas.
Vine is a social media tool that has become largely popular in a short time and has an addictive impact on users. By taking advantage of this potential, you can direct many guests to your online travel agency and receive online bookings. If you have a good website, you will reap the fruits of these efforts. Get started with an advanced platform like HotelRunner which can provide you with any feature you need, so create your account without losing any time now if you want to carry your agency to the online realm and increase your sales.
