Are you able to get the efficiency you expect from your digital marketing activities on your property’s website? If your posts on social media, e-mails and blog articles, for which you put effort, do not provide the expected involvement, there must be a reason you have not factored into.
Although the Internet has a nature that is always “awake”, there are some periods when users are more active. So, which days and hours are the best periods for you to share your posts? There is a great deal of research carried out on this, yet the results usually vary across industries. Most of the time, however, they point to certain periods of time.
Let’s have a look at these more effective periods that can maximize the effect of your digital marketing activities.
A comparison between week days and the weekend
Various studies show that different days yield different results for online posts. For example, it is indicated that users are most active on Facebook and Twitter between Thursday and Sunday. On the other hand, social media is calmer between Monday and Wednesday.
Studies on blog posts suggest different trends from those of social networks. Blog posts are stated to be read on Thursdays the most. However, this number decreases towards the weekend. Wednesdays, Saturdays and Sundays are the periods when user engagement is the lowest.
The most intense engagement for e-mail is also during the middle of the week, just like blogs. E-mails are checked most often during work days, when they are used by many people for business purposes. This rate decreases on weekends.
When is the most suitable hour of the day?
The period between 9 am and 7 pm is usually shown as the most suitable period for Facebook. For Twitter, the most suitable period to tweet is between the afternoon and 6 pm. The number of tweets increase during the rush hours in the morning.
70 percent of users prefer reading blog entries in the morning. This rate decreases in later hours of the day. 11 am is the hour when the blog traffic is most intense. On the other hand, an interesting detail is that men are more likely than women to read blogs at night.
The morning hours are usually the most suitable hours to read e-mails. The first thing users do in the morning is to check their inboxes. Therefore, you should send your e-mails during these hours of the day.
Research results about posting times that we share with you here also contain average figures. As we have mentioned earlier, these can vary across industries or countries. However, we can say that these results work from the standpoint of general user behaviors.
In light of this information, you can arrange the periods to send your e-mails and post your blog articles in a much healthier way. Nonetheless, we recommend you to carry out different experiments without relying on these only and determine the most suitable periods for your posts so that you can maximize the efficiency of your digital marketing efforts.
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