You have many options for the digital marketing activities of your online agency, such as social media, e-mail marketing, search engine optimization (SEO), content marketing and mobile marketing. It is crucial to determine necessary tools for your agency among these options.
Many companies unanimously agree that social media carries an important potential for digital marketing in line with Internet users tendencies. But you should define which platform is more effective in reaching your target group for successful social media marketing and be careful about the optimization of the content you share on social media.
Which strategy should you follow when determining the content types for the social media marketing activities of your agency? Here are 4 different methods for you to determine your online agency’s social media posts based on rates.
The 5-3-2 rule
This method might work well for you regarding rates you will follow when sharing different content types. Also, it can inform you about the sources you can use to create content. For example, every 10 contents you will share can include:
- 5 news stories about the industry from different sources,
- 3 useful content types created by you,
- 2 short and informative posts about your brand.
The 4-1-1 method
This method can make your posts more interesting, especially those posted on Twitter. Twitter is a platform in which you don’t have to spend much time for digital marketing because of the Twitter character limit. According to research, it can be sufficient for you to spend 1.5 % of your daily work time, which is about 12 minutes.
According to the 4-1-1 rule, every 6 posts you share on Twitter can include:
- 4 original contents,
- 1 retweet,
- 1 ad of your agency.
The 3 rule
You can use the 3-method to balance your social media posts. According to this rule,
- 1/3 of all your social media posts are about the content you shared on your blog or website,
- 1/3 of them are about the new developments within the industry you obtain from different sources,
- 1/3 of them are content about your agency that promote your brand recognition.
The 30/60/10 proportion
According to this rule, which is similar to the 5-3-2 rule, the content of social media posts related to your agency can be divided into the following percentages:
- 30% of them are original content,
- 60% are information and news you have obtained from different sources
- 10% of them can contain promotional content.
In order to be successful in social media marketing, you should share up-to-date posts, even when short, related to your agency or the industry. The methods we have shared are not strict rules for every company to carry out necessarily. You can also make changes in line with your agency by observing the interaction your social media posts have created. HotelRunner always helps you manage social media in the most practical way and increase your benefits. Create your HotelRunner account today and see what HotelRunner can provide for you.