HotelRunner Blog
  • Facebook
  • Instagram
  • Linkedin
  • Pinterest
  • Twitter
  • Youtube
  • Rss
  • Turkish
  • English
UK: +44 20 8089 0409 - USA: +1 650 665 6405
  • Home
  • English
  • Türkçe
  • Return to HotelRunner

How can Instagram’s colorful nature benefit your agency?

Posted on 21/10/2014 by Rıza Kaynak in Online & Digital Marketing, Social Media No Comments
What can Instagram’s colorful nature gain to your agency?

Did you know that Instagram is a major marketplace for the tourism industry? Instagram is quite popular with its colorful environment where experiences are shared through photos. Therefore, it has an important potential for digital marketing. Thanks to this advantage, it’s a treasure for all kinds of sales and marketing activities.

If you still don’t know how to promote your online agency on this channel, you can check the examples published previously on Instagram. The marketing methods of agencies on Instagram can inspire you.

Now that online travel agencies also use this platform actively, how can one stand out on Instagram which is a visual social media platform?

Here are tips from HotelRunner for this.

Visuality is a major element of interaction

As even scientists confirm that visual perception creates rapid and memorable results, visual communication becomes more common each day. ‘Remarkable’ and ‘original’ visual content are more effective than written texts are. At this point, Instagram gives you one more advantage: It provides you with the equipment and methods to share an ordinary photo by adding some ‘impressive content’ and ‘emotions’ to it.

Promoting online agencies on Instagram

The secret of marketing on Instagram basically has to do with presenting true stories and photos. Instagram is not only a channel where you only share photos and videos with your target group, but it is also a marketplace where you share your agency’s character, personality and identity. The stories and photos you use there give you the chance to express that you understand them and connect with their tastes and preferences easily.

Improving the relationship between an agency and its customers

You may share all photos and videos about your agency on Instagram by creating entertaining, effective and eye-catching albums. You may add visual stories reflecting your corporate identity and culture and feature them in this colorful album.

For instance, you can share photos showing your team and customers and customers smiling and satisfied with your service as well as the events you organize. You can even share your office’s cat and turn all these into short visual stories. However, remember to particularly highlight customer experiences. Such posts will show their effect immediately if you share them often without repetition.

Interactive customer follow-up

On Instagram, follow the users with sales potential. For example, target the potential group that has been to a tour in a location where you sell tours to and comment on the posts they shared about this particular tour. Ask them questions to interact with them. For instance, By asking if they are satisfied with the tour they attended last year establish a connection with them.

Make sure to use hashtags suitable for your campaigns, events, property and tour locations. This way, you can access other users who are not following you and gain new followers. Some ‘well-chosen’ hashtags will help you achieve your goal. Avoid using too many hashtags in your messages though.

HotelRunner provides you with peerless options to move your agency to the Internet and promote it in the best channels. Create your HotelRunner account now and see what we can offer for you.

content, digital marketing, hashtag, images, instagram, interaction, marketing, online agency, social media

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Search

Want to sell more rooms?

Sign Up Now

Author

  • Rıza Kaynak

    Customer Success Manager

Most Popular

  • int_phocuswright_new

    Watch HotelRunner’s The Phocuswright Conference experience!

    28/11/2019
  • PW_ins_en

    The next stop for HotelRunner: The Phocuswright Conference!

    15/11/2019
  • video-cover_interkom (1)

    Watch WTM London from HotelRunner’s perspective!

    13/11/2019
  • integration_instagram-3

    Boost your bookings with HotelRunner and Dnata partnership!

    01/11/2019

    Meet HotelRunner

    Want to sell more rooms?

    Categories

    • Facebook (33)
    • General (201)
    • Guides (10)
    • Mobile (26)
    • News (37)
    • Online & Digital Marketing (268)
    • SEO (30)
    • Social Media (149)
    • Website Design (26)

    Authors

    Latest Tweets

    • 13. Travel Turkey İzmir Fuarı kapılarını ikinci güne açtı! Turizm sektörüne dair pek çok konuyu tartışmak üzere tt… https://t.co/iDH8aNLuYw
      06/12/2019

    Like us on Facebook

    ABOUT US

    About
    HotelRunner Store
    References
    Help & Support
    Developers
    Careers
    Contact

    FEATURES

    Your Website
    Your Booking Engine
    Your Facebook Page
    Channel Manager
    Google Hotel Ads
    Online Payments
    Mobile Booking
    Promotion Engine
    Guest Relationship Management
    Group Hotels
    Online Marketing & SEO
    Secure Hosting
    Custom Apps & API
    Analytics Reporting
    More Features

    MORE

    Blog
    Watch Video
    Awards
    Terms & Conditions
    Partner Agreement
    Privacy Policy
    HotelRunner

    HotelRunner helps hotels maximize online visibility, reach more customers globally, boost occupancy rates and increase revenues – all online, in one single dashboard. We make it simple for you to get your hotel online and to create new sales channels.



    Copyright © 2011-2019 HotelRunner, Inc. All rights reserved. HotelRunner and all associated logos and designs are trademarks of HotelRunner.
    All other trademarks are the property of their respective owners.