You need to be keep abreast of any developments that might concern your property to ensure a sustainable management in the tourism industry. One of the most significant requirements for a long-lasting service in the industry is to make sure that your relations with your existing and potential customers are kept up-to-date.
A sustainable property marketing activity requires studying the changing customer habits, following trends on digital channels and benefiting from new opportunities offered by online marketing. As HotelRunner, we have compiled hints on a sustainable management approach for you.
One of the biggest advantages offered by the digital world is to the capability to learn behaviors of any visitor interested in your property and visiting your website. “How did visitors find your site, where are they from, for how long did they stay in your site and which content drew their attention?” Knowing all these and conducting analyses accordingly is now very easy with such tools as Google Webmaster Tools or Google Analytics. Utilizing these tools, you may assess the information you obtained about your visitors, and shape your marketing strategies.
Profiling the target audience
Conducting data analysis through digital technology might not work unless you are familiar with the target audience. Therefore, it is in your interest to know your target audience more thoroughly. Say that your property’s website is mostly visited by visitors from Germany. In this case, you should find out holiday habits and tastes of German guests to take the advantage of this higher visit rate in responding to them, which will have a positive impact on your sales.
Turning any information about your visitors into significant data and building strategies accordingly will both increase your site’s number of visitors and build customer loyalty. Therefore, being familiar with your target audience is critical for your sustainability efforts.
Communication technologies are changing rapidly and adopted in the same pace. Internet users are now able to plan their vacations by using various tools like smartphones, tablets and laptops and choose an accommodation property. So, you need to be attentive about designing your website in compatibility with all tools.
HotelRunner collects all these needs under a single roof for Turkish companies to become stronger in global competition with a sustainable digital marketing activity. It keeps serving the accommodation industry by developing itself continuosuly according to the needs of customers.