In corporate marketing strategies, loyalty programs and efforts are of primary significance. This is because sustaining your relationship with existing customers is as critical as gaining new customers. In addition, investing in customer loyalty is a lot easier and more cost-effective than gaining new customers.
Therefore, you must weigh as much effort on your online agency’s existing customers as you do to get more customers. In this respect, customer loyalty efforts may contribute to your online agency’s long term success.
As HotelRunner, we have checked hints to help you build a long-lasting relationship with your customers.
1. Community management
Community management is a crucial matter that your online agency should consider to build a bond between your company and customers. Community management activities include getting your customers to follow you on all digital channels you are present in, posting content that makes them feel privileged, and encouraging them to create content about your online agency with various contents and campaigns.
Advantages you offer especially on social platforms might direct your followers – who are not your customers yet- to your online agency to book and purchase rooms.
2. Social customer services
In the current age of two-way communication, customers now have as much say as do corporations. Therefore, it is completely natural to encounter customer comments, demands and reviews on any digital platform. You should regard social networks as a “customer services” platform to manage these channels successfully. To build customer loyalty, you may want to quickly respond to customer questions, comments and reviews about your company on these platforms and show that you are concerned with their problems.
3. Multi-channel marketing alternatives
Digital marketing offers a wide range of alternative channels facilitating businesses’ access to their target audience. You can reach your existing and potential customers through various channels including your website, a mobile app, e-mail and social media. This way, your customers can communicate with you on all platforms, and plan their travel easily any time and wherever they are thanks to the alternative channels of communication you offer. This multiple-channel marketing strategy might take you one step ahead of your competition in terms of customer satisfaction.
4. E-mail marketing
E-mail marketing is one of the most effective methods for companies to access their customers directly. You may also benefit from e-mail marketing to direct your customers to purchasing, and build customer loyalty. However, a critical matter in e-mail marketing is to identify the right frequency of mailing to prevent annoying customers with a torrent of e-mails. To learn more about e-mail marketing, take a look at one of our previous posts titled “15 hints for successful e-mail marketing”.
5. Loyalty programs
Loyal customers are hailed as the most valuable customer group of a company. This is because 80 percent of all sales of a company are obtained from 20 percent of customers, as laid out in the 80-20 rule. You may also retain your customers and enhance your brand reputation with loyalty programs such as “Customer card”, “customer club”, “special membership”, “special discount for customer” and “VIP program”.
You should have a robust infrastructure and a mobile-compatible website to make your customer loyalty program sustainable. HotelRunner is a reliable platform where you can meet your needs easily with customer relations management tools and advanced mobile support. Create your HotelRunner account now to benefit from the innumerable features of HotelRunner.