It’s now time to grow your hotel brand using the power of the technology.
Do you have to sit in front of a computer screen to manage your bookings?
Definitely not! HotelRunner is now available on the Apple App Store and the Google Play!View Post
As we are approaching the busiest season full of guests, properties are pacing preparations up for the new season. While potential guests are building holiday plans thoroughly at this time, you need to stand out and draw their attention to your property. It may prove well effective to stand steps ahead of your rivals if you offer amenities for guests leaning towards spending their time in your property.
In the second part of our series on useful suggestions to take into account when preparing for the next season, you can also find out other tips to lead guests to preferring you. Here are several tips to boost your sales rates before embarking on a busy time.View Post hotel marketing, hotel online marketing, repare your property for new season, travel trends
The busiest times for tourism entail the highest potential for sales as well, which means such times are critical for businesses. Therefore, tourism establishments particularly need to focus on preparations before entering a busy season. In order to achieve the kind of capacity to accommodate their guests, it is a good idea for hotels and other tourism properties to assess their situation before embarking on the new season, while performing necessary improvements found as part of such an assessment.
Considering that the busiest season for tourism in Turkey is summer, they should get started with preparations at the end of the previous season, which in this case is around September. However, summer may necessarily not be the busiest season for every property. For instance, businesses that serve as tourism destinations in winter should take that into account and shape their efforts for new season accordingly.View Post hotel marketing, hotel online marketing, repare your property for new season, travel trends
The recent advent of technology has played a major role in paving the way for new marketing methods and major developments in tourism, just like in any other industry. Tourism businesses can now access reliable information about holiday and travel preferences of potential guests a lot more fast and easily.
If you know the travel and holiday preferences of potential customers, you can keep grasp of periodic trends in tourism, while taking the most accurate decisions for seasons. We reviewed travel trends of 2017 based on data from the previous period.View Post hotel management, hotel marketing, marketing, tourism, travel trends
Just like in any other industry, hotel management also entails achieving customer satisfaction and continuity in their stays thanks to such satisfaction. Build your strategies with a focus to continuity in gaining customers, rather than only a concern with expanding your customer portfolio. This will prove a right way of long-term investment. Repeat customers continuously offer new prospects and serve as positive customer comments vis-à-vis your potential customers as they are about to book online, which surely indicates that repeat customers evidently expand your customer portfolio in the long term.
To increase the number of repeat customers, many hotels use a wide range of methods. Without any doubt, hotel managers take due diligence in handling the online platforms wherein the first and healthiest customer relations are built. HotelRunner provides significant privileges for its users to bolster the number of repeat customers through hotel websites. Let’s have a look into what kind of efforts you can boost to achieve repeat customers on your hotel’s website with HotelRunner.View Post dijital pazarlama, hotel management, hotel website, hotel websites, increasing the number of repeat customers, online booking, repeat customer, the number of repeat customers
Customer communication is a top priority in hotel management, as a definer in the success of properties. Healthy communication with customers has a direct impact on the customer potential. Hotel websites play a major role in the communication to build with customers in that regard.
Apart from facilitating the performance of online booking and sales, hotel websites should also boast a lot of details which enhances the bonding between hotels and customers. A professional website content management system like HotelRunner’s (website builder) is critical in terms of benefiting from such website building technologies.
You can also have the opportunity to own such an effective website builder and achieve precision with all these details to stand out as an hotel making a distinction in hotel management and caring about your website. Why don’t you take a look at the advantages you can benefit by collaborating with a well-experienced company like HotelRunner for your hotel’s website and the possible impacts on your customer relations?View Post communication with customers, customer communication, hotel and customer communication, hotel management, hotel web design, hotel website, hotel website content
Being the last step of digital marketing for a property, the booking step can be reached only when customers are able to book easily on a website, which secures online payments. In their need to pay online, from anywhere in the world, with alternative methods like credit card or PayPal, customers pay attention to a good number of criteria in this process, which makes securing online payments the primary key to building a bonding between the customer and property as well.
First of all, user-friendly websites should also boast a practical design whereby customers can access the booking section and perform online payment as they check a website and decide to stay at a property. Therefore, websites with viewing issues and non-mobile-compatible websites might cause you to lose customers. So, if you experience such problems on your hotel’s website, go ahead and facilitate the process for your customers to access booking and online payment section as they decide to stay in your property. Take the necessary precautions to give your customers a peace of mind about your site’s security when facilitating the online payments.View Post hotel website, hotel website booking, hotel website design, hotel website payments, hotel websites, online payment, online payments, web site building, website design
Having a website is essential for your property in the digital era that we live in. However, performing digital marketing works only through your website might not be sufficient. This is because visitors not only check the website of the property when planning their travel, but they also check the posts shared on social media networks, read related comments, view photos and decide on their accommodation preference accordingly.
Therefore, properties should claim their presence on ever-diversifying social media platforms and build a proper marketing strategy tailored for each of them. In addition, you should also make sure that your property has a blog page through which they will share effective posts to reach these customers using the Internet actively. But what should you consider when integrating your property into your website, blog and social media platforms? As HotelRunner, we compiled these significant tips for you:View Post blog, blog content, Facebook, instagram, property, social media integration, Twitter, website
The number of social media platforms and their users increases each day. Users now share all their opinions and thoughts on these networks. This huge engagement on social networks requires brands to follow these platforms closely to learn about the comments made on them. Such follow-up concerns, especially for businesses engaged in the service industry like hotels, fall into the scope of online reputation management.
In a nutshell, online reputation management is perception and crisis management for property, products, services and people in the digital media. Online reputation management requires expertise in a wide range of subjects including SEO, Internet & social media follow-up, online CRM, use of social media. You must pay attention to it also to enhance your property’s brand image.
Did you know what kind of a method you should follow when evaluating the comments on your website on these digital platforms and how they affect reputation management? HotelRunner has compiled suggestions for you to benefit in this issue.View Post customer complaints, guest comments, hotel guests, marketing strategy, online reputation management, property management, social media marketing