Today, the influence of the Internet on accommodation industry is on continuous increase. With guests planning their entire travel on the Internet, hotels are faced by enormous advantages in terms of both marketing and direct sales.
Therefore, hotel websites play a role in a hotel’s profitability which is more significant than ever before. Furthermore, websites, which offer various accommodation options for their users, have multiplied their popularity in time. The number of guests who have booked through such websites has reached significant levels.
And TripAdvisor is among the most popular websites. Known by everyone in the industry and closely followed by most of them, TripAdvisor has the potential to help you distinguish your property, by ranking higher on this service.
How does TripAdvisor crate this “Popularity Ranking” and what can you do to rank higher?View Post