HotelRunner, the worldwide leader in the digital transformation of the hospitality industry, will participate in the Global Conference on Hospitality, Tourism, Event and Leisure to be held as a part of Globe Conference by University of South Florida Sarasota-Manatee during June 4-8 in Florida, United States of America.View Post
As we are approaching the busiest season full of guests, properties are pacing preparations up for the new season. While potential guests are building holiday plans thoroughly at this time, you need to stand out and draw their attention to your property. It may prove well effective to stand steps ahead of your rivals if you offer amenities for guests leaning towards spending their time in your property.
In the second part of our series on useful suggestions to take into account when preparing for the next season, you can also find out other tips to lead guests to preferring you. Here are several tips to boost your sales rates before embarking on a busy time.View Post hotel marketing, hotel online marketing, repare your property for new season, travel trends
The busiest times for tourism entail the highest potential for sales as well, which means such times are critical for businesses. Therefore, tourism establishments particularly need to focus on preparations before entering a busy season. In order to achieve the kind of capacity to accommodate their guests, it is a good idea for hotels and other tourism properties to assess their situation before embarking on the new season, while performing necessary improvements found as part of such an assessment.
Considering that the busiest season for tourism in Turkey is summer, they should get started with preparations at the end of the previous season, which in this case is around September. However, summer may necessarily not be the busiest season for every property. For instance, businesses that serve as tourism destinations in winter should take that into account and shape their efforts for new season accordingly.View Post hotel marketing, hotel online marketing, repare your property for new season, travel trends
“Sports tourism”, which is roughly defined as a type of travel to attend sports organizations, continues to improve through new and wide-ranging events and organizations. Accounting for a considerable share in the global tourism industry on economic terms, sports tourism has recently been followed especially by developed and developing countries.
Hosting a major sports events not only contribute to a country’s economy, but it also brings a good number of advantages for businesses including hotels and travel agencies. Therefore, in tourism industry, where competition is fierce, properties need to pay particular attention to cities hosting large-scale sports events such as Olympics, the World Cup and tournaments.
Here are the cities with active sports tourism in the upcoming 5 years…View Post effective hotel management, hotel marketing, sports tourism, upcoming tourism events
The recent advent of technology has played a major role in paving the way for new marketing methods and major developments in tourism, just like in any other industry. Tourism businesses can now access reliable information about holiday and travel preferences of potential guests a lot more fast and easily.
If you know the travel and holiday preferences of potential customers, you can keep grasp of periodic trends in tourism, while taking the most accurate decisions for seasons. We reviewed travel trends of 2017 based on data from the previous period.View Post hotel management, hotel marketing, marketing, tourism, travel trends
Hotels use a large array of strategies to develop digital branding and bolster brand recognition. Social media platforms, travel blogs and other similar alternatives are critical for enhancing the number of online prospects and achieve a continuous growth in your customer portfolio. It is not only the property itself, however, that has a role in the preferences of a customer. Destination also has a share in there. Giving a focus on that, HotelRunner supports hotel websites in their pursuit of destination branding activities on digital marketing systems.
Destination branding activities are tailored for each property thanks to the profitability- and prospect-enhancing built-in systems powered by HotelRunner’s expert team. What do you know about destination branding? HotelRunner had a look into brand destination and reviewed how important it is.View Post boosting brand recognition, brand planning, brand recognition, branding, destination branding, hotel management, hotel website, hotel websites, hotelrunner
Planning is a critical process and a determining factor for many issues in hotels, just like in all other businesses. It is critical to select the right employees, especially for the labor-intensive hotel management sector, to achieve a permanent service policy with clear standards set.
At this point, the HR department of a hotel has a lot to do. When dealing with plans, the HR department should think ahead and take due diligence in handling the work to build a structure boasting experienced and well-educated employees. As HotelRunner, we have discussed some points to consider in this.View Post corporate culture, employee satisfaction, human resources, internal training, motivation, promotion system
Just like in all other industries, social media is important for the hotel business as well. Almost all the hotels apply to different kinds of methods and undertake promotional activities to expand their customer portfolio with social media channels in all cases. Considering the impact of social media on users, HotelRunner provides insights into social media and continues to give social media tips for hotels. One of them is working with social media influences (working with people who have a high influence across social media).
How can you build an effective system for your operations with social media influencers? Which method should you follow to lead social media users to prefer your hotel? HotelRunner has reviewed the most effective tips for working with social media influencers.View Post digital marketing, hotel management, hotel management industry, hotelrunner, influencer social media promotion, promotional activities, promotional activities on social media, social media, social media marketing, tourism industry
Twitter is one of the most effective channels to launch social campaigns and build figital marketing strategies for brands. Applying real-time marketing methods by using popular tags, brands increase engagement on their Twitter accounts and reap the results of such works on their sales. This might prove an effective sales strategy for the tourism industry and hotels. Any updates might be utilized as a real-time marketing method in the tourism industry.
If you think you fail to use your Twitter account effectively and want to increase the number of your followers with more engagement, then discover the real-time marketing methods now. HotelRunner has scrutinized the tips for you to follow on Twitter when dealing with real-time marketing methods.View Post digital marketing, hotel management, hotel websiets, hotelrunner, hotels, real-time marketing, social media, social media promotion
Just like in any other industry, hotel management also entails achieving customer satisfaction and continuity in their stays thanks to such satisfaction. Build your strategies with a focus to continuity in gaining customers, rather than only a concern with expanding your customer portfolio. This will prove a right way of long-term investment. Repeat customers continuously offer new prospects and serve as positive customer comments vis-à-vis your potential customers as they are about to book online, which surely indicates that repeat customers evidently expand your customer portfolio in the long term.
To increase the number of repeat customers, many hotels use a wide range of methods. Without any doubt, hotel managers take due diligence in handling the online platforms wherein the first and healthiest customer relations are built. HotelRunner provides significant privileges for its users to bolster the number of repeat customers through hotel websites. Let’s have a look into what kind of efforts you can boost to achieve repeat customers on your hotel’s website with HotelRunner.View Post dijital pazarlama, hotel management, hotel website, hotel websites, increasing the number of repeat customers, online booking, repeat customer, the number of repeat customers