You basically have two options to introduce your hotel to new guests on the Internet. Online ads and search engine visibility. Online ads, despite their inherent features, require allocation of a certain budget as the traditional ads do, for you to convey your message.
On the other hand, you do not pay for the visitors coming to your web page as a result of performed on search engines such as Google. The issue here is that visitors mostly focus their attention only into the higher-ranking results of search engines. Research reveals that more than half of the search results are beneficial only for the web sites listed on the first page. That said, majority of the users do not even have a look at the results on the second page while searching.
A higher search engine visibility for your hotel is, therefore, of utmost importance in terms of ensuring an organic traffic. Studies toward search engine optimization, also known as SEO, are equally important.
Here are some notes as to what search engine optimization can mean for your hotel…View Post