E-mails have been part of everyday life for most of us. Use of e-mails is on the rise both at individual and corporate level, the latter for marketing purposes, thanks to ultimate responsiveness, low costs and private communication opportunities provided by e-mailing.
Despite many alternatives of online marketing such as websites, social networks, internet advertising, the importance of e-mails, which actually are as old as the Internet and date back to the early 70s, has never decreased. Indeed, we witness an ever-increasing pattern, particularly in the last years, in the use of the same for commercial purposes.
E-mail marketing plays a major role for those hotels that are willing to communicate directly with guests, forward private messages and maintain the ties with previous guests despite the time passing by.
As HotelRunner, we have compiled some reasons as to why e-mail marketing is so important especially for hotels…View Post