There are more than 2 billion active Internet users around the globe, indicating that one of three people are connected. On top of that, these users do not form a merely passive audience, unlike television and other similar media that enjoy audience of the same width. Presently, a large part of the Internet content is being created by the users who type their own opinions, thoughts, comments or upload their photos and videos.
Those who utilize the Internet to share their own views are also paying great attention to the opinions by other users. This, in turn, leads to gradually declining influence of traditional channels and rapidly increasing importance with regards to purchasing decisions.
The same goes for the travel & accommodation industry, where Internet and social media influence on purchasing decisions is higher than many other industries.View Post