Websites, when considered as a marketing tool, are of utmost importance for any hotel regardless of their scale or concept. Being an indispensable part of marketing activities focusing on a properly defined goal and target group, websites offer not only awareness but also direct sales opportunities. For the website of an accommodation facility, as it would be for any kind of website, it is the the smartest strategy to give particular importance to the customer expectations starting from the planning process, and proceeding accordingly during the entire process.
In order to achieve this, it is required to have an in-depth understanding of what visitors might expect from the hotel website. We are certain that you have quite a few ideas for your website. You, probably, must have had the chance to examine closely your target group’s expectations and preferences during their accommodation at your property.
On the Internet, though, things tend to work out a bit differently than they normally do. So, it might as well be surprising to hear what visitors expect from hotel websites…View Post