The development of technology is transforming the ways business is conducted and customer habits in all industries. Travel industry is among those most affected by this transformation. The changing customer preferences not only change the purchasing behaviors, but also the holiday plans and travel expectations.
All the companies engaged in the travel industry must follow the changes closely and know about the customer trends. Especially the online travel agencies (OTA) should shape their marketing strategies according to the trends and reinforce them with short- and long-term plans.
When it comes to this, many travel agencies care only about the next year’s customer expectations and short-term changes in the industry, while agencies foreseeing the long-term need to stand out in the competition. As HotelRunner, we have covered the upcoming 5 years and insights, which are of close interest to the entire travel and tourism industry, and in particular to online travel agencies.View Post