The data about which digital channels your online travel agency’s (OTA) website traffic comes from might give you insights into many issues from SEO optimization to website design, from your sales figures to your social media strategy. Therefore, it is critical for you to measure your online travel agency’s website traffic and assess your site’s current situation.
Google Analytics is among the most significant reporting tools that helps you view your visitor statistics in detail. Thanks to Google Analytics, you can learn how frequently your website is visited, through which links users access your agency’s website, and the traffic you gain from social media platforms.
How can you use this tool, which provides you with analysis reports and detailed information in the most proper way? Here are the tips to interpret Google Analytics properly.View Post