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Posts tagged "hotel marketing"

How should you prepare your property for the new season? – Part 2

Posted on 14/03/2018 by Cihan Coşkuntuncel in General, Online & Digital Marketing No Comments
Internet of Things concept abstract image visual, smart city, smart grid, sensor network, environmental monitoring

As we are approaching the busiest season full of guests, properties are pacing preparations up for the new season. While potential guests are building holiday plans thoroughly at this time, you need to stand out and draw their attention to your property. It may prove well effective to stand steps ahead of your rivals if you offer amenities for guests leaning towards spending their time in your property.

In the second part of our series on useful suggestions to take into account when preparing for the next season, you can also find out other tips to lead guests to preferring you. Here are several tips to boost your sales rates before embarking on a busy time. 

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View Post hotel marketing, hotel online marketing, repare your property for new season, travel trends

How should you prepare your property for the new season? – Part 1

Posted on 01/02/2018 by Cihan Coşkuntuncel in General, Online & Digital Marketing No Comments
unnamed

The busiest times for tourism entail the highest potential for sales as well, which means such times are critical for businesses. Therefore, tourism establishments particularly need to focus on preparations before entering a busy season. In order to achieve the kind of capacity to accommodate their guests, it is a good idea for hotels and other tourism properties to assess their situation before embarking on the new season, while performing necessary improvements found as part of such an assessment.

Considering that the busiest season for tourism in Turkey is summer, they should get started with preparations at the end of the previous season, which in this case is around September. However, summer may necessarily not be the busiest season for every property. For instance, businesses that serve as tourism destinations in winter should take that into account and shape their efforts for new season accordingly.

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View Post hotel marketing, hotel online marketing, repare your property for new season, travel trends

Cities with active sports tourism in the upcoming 5 years

Posted on 01/11/2017 by Rıza Kaynak in General No Comments
HR-spor-turizmi-195

“Sports tourism”, which is roughly defined as a type of travel to attend sports organizations, continues to improve through new and wide-ranging events and organizations. Accounting for a considerable share in the global tourism industry on economic terms, sports tourism has recently been followed especially by developed and developing countries.

Hosting a major sports events not only contribute to a country’s economy, but it also brings a good number of advantages for businesses including hotels and travel agencies. Therefore, in tourism industry, where competition is fierce, properties need to pay particular attention to cities hosting large-scale sports events such as Olympics, the World Cup and tournaments.

Here are the cities with active sports tourism in the upcoming 5 years…

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View Post effective hotel management, hotel marketing, sports tourism, upcoming tourism events

5 must-know travel trends for tourism businesses

Posted on 07/09/2017 by Cihan Coşkuntuncel in General No Comments
HR-seyahat-trendi-195

The recent advent of technology has played a major role in paving the way for new marketing methods and major developments in tourism, just like in any other industry. Tourism businesses can now access reliable information about holiday and travel preferences of potential guests a lot more fast and easily.

If you know the travel and holiday preferences of potential customers, you can keep grasp of periodic trends in tourism, while taking the most accurate decisions for seasons.  We reviewed travel trends of 2017 based on data from the previous period.

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View Post hotel management, hotel marketing, marketing, tourism, travel trends

Tips to enhance Facebook engagement for properties

Posted on 18/09/2015 by Arden Agopyan in Facebook, Online & Digital Marketing, Social Media No Comments
waiting room with tables and couches

Do the users following your hotel’s Facebook page contribute to your posts? Your followers need to like, share and comment on your posts if you want your hotel to succeed in social media marketing. Thanks to this engagement, you can access more potential customers, enhance your hotel’s brand image and build new different connections.

Well, it will be challenging to drive your followers yet it is not impossible. To facilitate this engagement, you must first take steps to create a pool of followers who enjoy following and interacting with your property. As HotelRunner, we have compiled the tips that might work well for you in this.

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View Post content, engagement, Facebook followers, Facebook posts, hotel marketing, property marketing

7 key hotel marketing tips for starters

Posted on 28/11/2014 by Ali Beklen in Online & Digital Marketing, Social Media No Comments
7 key hotel marketing tips for starters

You have just made a huge investment and started a hotel. The next step is to create an effective marketing strategy for your hotel. Property marketing requires taking into account many things at the same time. Many hotels prefer engaging companies specialized in this area or building marketing strategies with experts in house.

In our era, digital marketing is the focal point of all marketing activities. How to get started when building an effective marketing strategy is the most important issue in minds of property owners and managers.

Here are some effective tips that we think will guide you.

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View Post hotel marketing, hotel marketing strategies, hotelrunner, marketing strategies in tourism, online and digital marketing

What is a QR code? How to use it for hotel marketing?

Posted on 17/11/2014 by Ali Beklen in Mobile, Online & Digital Marketing No Comments
What is QR code? How to use it for hotel marketing?

QR code (square code) was first used in Japan, and later spread across Europe and Americas. Currently, it is used by many companies across different fields. QR code is a type of barcode system that contains a wide range of information about the product it is associated with. When compared to the traditional barcode, it has a larger capacity to store information and can be read through smart mobile devices. When QR is read by a mobile device, the information in it is converted into ‘URL’ links, which provides all information about the product for the user.

QR code is now frequently used in the advertising and the marketing industry as well. Utilizing the QR code, users are able to directly access information about products or brands they encounter in different channels without bothering to type the entire Internet address. A QR code can be used in all kinds of objects including magazines, bus stops and business cards, it is also available for using in marketing as well.

How can QR code applications be used for your hotel as a tool to build a marketing strategy and enhance customer satisfaction?

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View Post hotel marketing, marketing strategy, QR code, square code

The latest technology trends for hotels

Posted on 05/09/2014 by Ali Beklen in Online & Digital Marketing, Social Media No Comments
The latest technology trends for hotels

Technology has become a part of our lives with all its aspects. This makes it necessary for the accommodation industry to follow the trends closely in order to create a better customer experience. The analyses carried out this year reveals that mobile and online investments have increased in the entire accommodation industry from large hotel chains to boutique hotels.

Considering that almost all your guests arriving in your hotel have smartphones and tablets, it can be indisputably argued that investments in digital technologies enhance customer satisfaction. How can you use the Internet and mobile technology to create a positive customer experience? Here are some tips.

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View Post customer satisfaction, customer services, hotel marketing, mobile technology, technology trends

Methods to increase organic reach on your Facebook page

Posted on 21/08/2014 by Ali Beklen in Facebook, Online & Digital Marketing, Social Media No Comments
Methods to increase organic reach on your Facebook page

Facebook, one of the most effective tools for your hotel’s social media marketing activities, holds a significant potential with over 1 billion users. However, recent analyses show that organic reach, i.e. reach without ads, on Facebook pages is decreasing.

As there are millions of pages wanting to be featured in Facebook news feed, Facebook is required to put a limit on news feeds by a wide range of algorithms. This causes a decrease in organic reach on Facebook pages. Analyses indicate that only 4 percent of followers can view the contents created by corporate Facebook pages on their news feed, due to the Facebook algorithms. Another significant finding is that the organic reach on Facebook has decreased by 16 percent since 2012.

What can you do to increase organic reach on your property’s Facebook page?

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View Post facebook access, facebook interaction, facebook organic reach, hotel marketing, news page, online and digital marketing, organic reach, social media

How is social media transforming hotel marketing?

Posted on 06/08/2014 by Ali Beklen in Online & Digital Marketing, Social Media No Comments
How is social media transforming hotel marketing?

Social media is highly crucial in that it introduces interaction among users and therefore takes marketing to an entirely new dimension. This is because a new P has been added to the “four P’s” (Product, Price, Placement, Promotion) that are accepted as the core elements of marketing: People.

The first “four P’s” still bear importance for marketing, but the new element, “people”, has a persistent dynamism on the Internet, which affects hotel management as well as many other industries. Particularly for last decade, power of the customers – now equipped with social media – has reached considerably higher levels.

How does social media which is critical in theory affect our daily life? Here are the results of an interesting research on how social networks impact guest preferences as they are deciding on where to stay…

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View Post hotel marketing, online and digital marketing, social media
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  • Cihan Coşkuntuncel

    Sales Manager

Most Popular

  • Internet of Things concept abstract image visual, smart city, smart grid, sensor network, environmental monitoring

    How should you prepare your property for the new season? – Part 2

    14/03/2018
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    How should you prepare your property for the new season? – Part 1

    01/02/2018
  • HR-spor-turizmi-195

    Cities with active sports tourism in the upcoming 5 years

    01/11/2017
  • HR-seyahat-trendi-195

    5 must-know travel trends for tourism businesses

    07/09/2017

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