5 must-know travel trends for tourism businesses

Posted on 07/09/2017 by Cihan Coşkuntuncel in General No Comments

The recent advent of technology has played a major role in paving the way for new marketing methods and major developments in tourism, just like in any other industry. Tourism businesses can now access reliable information about holiday and travel preferences of potential guests a lot more fast and easily.

If you know the travel and holiday preferences of potential customers, you can keep grasp of periodic trends in tourism, while taking the most accurate decisions for seasons. We reviewed travel trends of 2017 based on data from the previous period.

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View Post hotel management, hotel marketing, marketing, tourism, travel trends

Tips to enhance Facebook engagement for properties

Posted on 18/09/2015 by Arden Agopyan in Facebook, Online & Digital Marketing, Social Media No Comments

Do the users following your hotel’s Facebook page contribute to your posts? Your followers need to like, share and comment on your posts if you want your hotel to succeed in social media marketing. Thanks to this engagement, you can access more potential customers, enhance your hotel’s brand image and build new different connections.

Well, it will be challenging to drive your followers yet it is not impossible. To facilitate this engagement, you must first take steps to create a pool of followers who enjoy following and interacting with your property. As HotelRunner, we have compiled the tips that might work well for you in this.

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View Post content, engagement, Facebook followers, Facebook posts, hotel marketing, property marketing

What is a QR code? How to use it for hotel marketing?

Posted on 17/11/2014 by Ali Beklen in Mobile, Online & Digital Marketing No Comments

What is QR code? How to use it for hotel marketing?

QR code (square code) was first used in Japan, and later spread across Europe and Americas. Currently, it is used by many companies across different fields. QR code is a type of barcode system that contains a wide range of information about the product it is associated with. When compared to the traditional barcode, it has a larger capacity to store information and can be read through smart mobile devices. When QR is read by a mobile device, the information in it is converted into ‘URL’ links, which provides all information about the product for the user.

QR code is now frequently used in the advertising and the marketing industry as well. Utilizing the QR code, users are able to directly access information about products or brands they encounter in different channels without bothering to type the entire Internet address. A QR code can be used in all kinds of objects including magazines, bus stops and business cards, it is also available for using in marketing as well.

How can QR code applications be used for your hotel as a tool to build a marketing strategy and enhance customer satisfaction?

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View Post hotel marketing, marketing strategy, QR code, square code

Methods to increase organic reach on your Facebook page

Posted on 21/08/2014 by Ali Beklen in Facebook, Online & Digital Marketing, Social Media No Comments

Facebook, one of the most effective tools for your hotel’s social media marketing activities, holds a significant potential with over 1 billion users. However, recent analyses show that organic reach, i.e. reach without ads, on Facebook pages is decreasing.

As there are millions of pages wanting to be featured in Facebook news feed, Facebook is required to put a limit on news feeds by a wide range of algorithms. This causes a decrease in organic reach on Facebook pages. Analyses indicate that only 4 percent of followers can view the contents created by corporate Facebook pages on their news feed, due to the Facebook algorithms. Another significant finding is that the organic reach on Facebook has decreased by 16 percent since 2012.

What can you do to increase organic reach on your property’s Facebook page?

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View Post facebook access, facebook interaction, facebook organic reach, hotel marketing, news page, online and digital marketing, organic reach, social media

What can your property gain from starting a corporate blog?

Posted on 13/05/2014 by Arden Agopyan in General No Comments

In the digital era, brands seek different ways to express themselves through publishing and to gain recognition. Content and dialogue are among the most basic goals of social media, as in all emerging public relation platforms. Today’s corporate blogs are among the most significant indicators of how businesses have adapted themselves to the digital era. They also open the gateway for properties to rank in the top results in organic searches.

Corporate blogs are channels to get started with customer relations management in digital PR activities. Providing added value for building and enhancing online recognition, blogs are also sources of information where you can bring together your guest in the most effective and natural way.

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View Post brand publishing, content marketing, corporate blog, customer relations management, digital PR, hotel marketing, online and digital marketing, optimization, social CRM

Increase your sales with the “Value Pyramid” approach

Posted on 09/01/2014 by Ali Beklen in Online & Digital Marketing No Comments

Increase your sales with “Value Pyramid” approach

The increasing usage of Internet has gradually reduced the use of brochures and promotional hotel booklets. Hotel customers are now able to check out where they will go on the Internet and book rooms within seconds for the dates of their choice.

Many hotels make use of digital channels both in promoting and marketing their properties. If you have the proper infrastructure, you can carry out all these activities easily without installing any software on your computer or having any technical knowledge, which might be the best aspect of this issue!

However, there is still an important issue you should know to increase online sales: The Value Pyramid…

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View Post hotel marketing, online & digital marketing, value pyramid

5 details to consider when creating a campaign for your property

Posted on 06/11/2013 by Arden Agopyan in General No Comments

The competition in the accommodation industry has become fiercer than ever. Vying for the same guests at the same time, a large number of properties are looking for ways to ensure those guests prefer them over the competition. Organizing campaigns is the most widely-used method to achieve this.

Even if you have designed and benefited from a satisfactory campaign idea, however, the job is not done here. You always have to come up with new and different ideas so that you can cover changing guest expectations and offset the competition’s alternative offerings.

So what should you consider when organizing a campaign that will help you achieve your goals and appear irresistible to your guests?

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View Post campaign, hotel campaign, hotel marketing

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