3 tips to attract more foreign guests for your website

Posted on 24/04/2015 by Arden Agopyan in General, Online & Digital Marketing, Social Media, Website Design No Comments

In the era of technology with an ever-increasing engagement, it becomes easier for hotels to operate globally. Moreover, the number of digital marketing channels are increasing and active Internet use is facilitated in the accommodation industry, which makes accessing potential guests from different countries for hotels easier than ever.

In the digital era, you can reach your potential customers more rapidly and cost-effectively than ever before. As HotelRunner, we narrowed down some tips for you to attract and accommodate overseas visitors.

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View Post accommodation, hotel, meta search sites, online travel agencies, overseas countries, travel blogs, visitor, web site

3 important investments to include in the 2015 budget of every hotel

Posted on 16/04/2015 by Cihan Coşkuntuncel in Online & Digital Marketing No Comments

Her otelin 2015 bütçesinde bulunması gereken 3 önemli yatırım

Since it has direct relation to spending, budgeting is a demanding and sensitive process. Therefore, it might be quite stressful for hoteliers and managers to prepare a new budget plan.

However, properties can tap into tips on budgeting by using a cloud hotel management system to increase their ROI instead of dealing with obstacles in the budget planning process. At this point, hoteliers can bolster their hotel’s brand value and prestige in 2015 and upcoming years by focusing on some key digital investment fields as part of their new budget plan to build a robust online presence.

Here are three investments for hotels to include in their 2015 budget plan.

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View Post 2015 budget plan, accommodation, budget, budget plan, budgeting, business, content optimization, digital marketing, easily-accessible site design, finance, hotel, hotel management, integrated digital approach, investment, online reputation management, PPC, preparing a budget plan, reputation management, sem, SEO, website design

The importance of digital marketing for touristic properties

Posted on 14/01/2015 by Arden Agopyan in General, Online & Digital Marketing No Comments

One of the biggest marketing strategies of touristic properties is to promote their services to as many people as possible. Digital marketing provides many advantages for these properties as an effective channel preferred to achieve these objectives. Hotels aiming to benefit from these advantages are listed among the businesses using digital channels actively for international marketing and advertising.

Studies show that potential customers generally search information about destinations or properties on the Internet and social media before proceeding to the booking step. It is a must for all touristic properties to be present on digital channels if they want to gain customers who make their booking decision according to the comments of other users who have accommodated in the considered hotel previously.

As HotelRunner, we have compiled some statistics from 2014, revealing opportunities offered by digital marketing for tourism industry, thus for hotels.

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View Post accommodation, advertising, booking, booking decision, customer, digital marketing, hotel, marketing, touristic property, vacation

A new success formula: The 80 / 20 rule

Posted on 10/10/2014 by Arden Agopyan in Online & Digital Marketing, Social Media No Comments

A new success-guarantee formula: The 80 / 20 rule

In our era, the impact of social media and Internet on the travel and accommodation industry is beyond dispute. In this context, while securing their position, these popular channels may control and affect personal preferences. People now check out TripAdvisor before choosing a hotel to stay at, where to visit, where to go on a holiday and prefer Booking.com for reservations.

According to a study, over 70 percent of adult Internet users use social media sites actively and 8 of every 10 social media users prefer social media to communicate with companies instead of their websites.

How can you use the 80 / 20 rule when determining which social media channel will bring the most effective customer flow or which site will ensure the best results when carrying out social media marketing?

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View Post 80/20 rule, hotel, marketing, media, pareto, principle, property, sales, social, tourism, travel, website

The 5 most unique hotels in the world

Posted on 22/08/2014 by Rıza Kaynak in General, Online & Digital Marketing No Comments

Every year the world’s best hotels are chosen by various sources. These hotels are chosen by taking into account a wide range of factors such as location, good food and architecture and promise a privileged accommodation experience for their visitors thanks to their unique features.

Some of these world’s most beautiful hotels have unique historical structures, while some stand out with an aquarium surrounding the bedrooms. We explored 5 hotels that are considered to be

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View Post hotel, online and digital marketing, online sales, property, the most special hotels

Why is cloud computing secure?

Posted on 28/04/2014 by Ali Beklen in General No Comments

How would you feel if the data of your property and your customers were hosted on a remote server? Cloud computing technology facilitates things for the accommodation industry in many aspects; however, many of us do not have enough information about how to secure information on the cloud. In this article, we are trying to answer possible questions about the security of cloud computing which brings great flexibility for businesses in terms of mobility.

The hesitation to deploy cloud computing may be similar to the fear of flying: The way to overcome the feeling of hesitation against every unknown or little-known technology is possible through learning what it actually is. Just like the fact that we accept airways to be statistically the safest form of transportation, it is possible to say that cloud computing is at least as secure as our computers at home or mobile devices. Further information is available below.

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View Post accommodation, cloud computing, data security, encryption, hotel, information security, security

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