Consider these 4 points for your property’s blog and social media integration

Posted on 30/06/2015 by Cihan Coşkuntuncel in Online & Digital Marketing, Social Media No Comments

Tesisiniz için blog ve sosyal medya entegrasyonu sağlamanın 4 yolu

Having a website is essential for your property in the digital era that we live in. However, performing digital marketing works only through your website might not be sufficient. This is because visitors not only check the website of the property when planning their travel, but they also check the posts shared on social media networks, read related comments, view photos and decide on their accommodation preference accordingly.

Therefore, properties should claim their presence on ever-diversifying social media platforms and build a proper marketing strategy tailored for each of them. In addition, you should also make sure that your property has a blog page through which they will share effective posts to reach these customers using the Internet actively. But what should you consider when integrating your property into your website, blog and social media platforms? As HotelRunner, we compiled these significant tips for you:

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View Post blog, blog content, Facebook, instagram, property, social media integration, Twitter, website

Methods to increase your agency’s sales with Instagram

Posted on 01/12/2014 by Rıza Kaynak in Online & Digital Marketing, Social Media No Comments

Social networks like Instagram have become more compelling on social media where sharing photos have become more popular. Instagram, which actually has a history of only 4 years, has about 200 million users.

This potential of Instagram brings various advantages for companies using this platform for marketing purposes. 23 percent of companies listed in Fortune 500 are known to have a special posting strategy for Instagram. In industries where visuality has a direct impact on sales, Instagram contributes greatly to the digital marketing activities of businesses. How can you take the advantage of Instagram to increase your online agency’s sales?

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View Post hashtag, instagram, Methods to increase your agency’s sales with Instagram, online & digital marketing, online agency, sharing, social media marketing, visual content

How can Instagram’s colorful nature benefit your agency?

Posted on 21/10/2014 by Rıza Kaynak in Online & Digital Marketing, Social Media No Comments

What can Instagram’s colorful nature gain to your agency?

Did you know that Instagram is a major marketplace for the tourism industry? Instagram is quite popular with its colorful environment where experiences are shared through photos. Therefore, it has an important potential for digital marketing. Thanks to this advantage, it’s a treasure for all kinds of sales and marketing activities.

If you still don’t know how to promote your online agency on this channel, you can check the examples published previously on Instagram. The marketing methods of agencies on Instagram can inspire you.

Now that online travel agencies also use this platform actively, how can one stand out on Instagram which is a visual social media platform?

Here are tips from HotelRunner for this.

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View Post content, digital marketing, hashtag, images, instagram, interaction, marketing, online agency, social media

5 methods of effective travel marketing with Instagram

Posted on 29/09/2014 by Rıza Kaynak in Mobile, Online & Digital Marketing, Social Media No Comments

Founded in 2010, Instagram has become an indispensable website for mobile users in a short span of time. Featuring filters making photos look more aesthetic, this social network’s number of users is increasing rapidly, while businesses are aiming to support their digital marketing strategies by benefiting from this platform to the fullest.

Instagram has become much more than a photo sharing site with its recent updates. Since the feature of sending private messages were added, users’ means of contact has now expanded beyond commenting. Also the videos posting feature makes it possible for users to see products and services in the most detailed way.

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View Post creating videos, digital marketing, filter, instagram, property marketing, sharing images, social media, tesis pazarlaması

Which social media channel should you use to promote your property, and how?

Posted on 18/07/2014 by Rıza Kaynak in Online & Digital Marketing, Social Media No Comments

Which social media channel must you use to promote your property, and how?

Deciding on which social media channel to use and how to use it is among the biggest issues encountered when making use of social media for property promotion. Using all these platforms with different designs, concepts and target audiences in the same way might not be sufficient to create the desired effect. Therefore, you need to decide on which social media channel and how to use it when it comes to promoting your property at the very beginning.

This way, you can use precious sources you allocate for marketing in the most efficient way. It is not easy to be active on all channels simultaneously; however, you should allocate some time and a source at least for one or two of them.

Which are the most significant social networks for the accommodation industry and how can you maximize the benefits you will obtain by using them?

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View Post Facebook, instagram, online and digital marketing, pinterest, social media marketing, social networks, Twitter

Finding the most effective social network to promote your property

Posted on 13/02/2014 by Rıza Kaynak in Online & Digital Marketing, Social Media No Comments

There are a wide range of social networks you can use to promote your property, such as Facebook, Twitter, Instagram, Pinterest, Youtube and LinkedIn. With their increasing number of users each day, social networks are among the most preferred and effective marketing tools of the digital era. The total number of Facebook and Twitter users is now over 1 billion.

In our era, which can be considered as the golden age for digital marketing, it is easier and more cost-effective to promote your hotel by using the power of social media compared with traditional channels.

Your posts on these social networks, each boasting different features that the other does not, will spread among the users and access a larger target audience when shared by users.

Which of these social networks are preferred the most by millions of followers?

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View Post digital marketing, Facebook, instagram, LinkedIn, online marketing, pinterest, social media, Twitter, YouTube

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