Hotel websites used to rank in the top results of search engines. Recently, however, we encounter websites of various agencies, rather than hotels, in tourism-related search results.
While digital marketing agencies recommend hotels to allocate their budgets to focus on SEO by claiming that they can increase their rank in search engines, there are others that say “SEO is over for hotel management and it is a lost cause no matter what you do”.
So, which one is true? Are hotels surpassed by the agencies in the SEO conflict?View Post