Today, we bear witness to year over year increase in last minute reservations. There are many factors affecting the increase of last minute reservations that said sales performed within 24 hours after the accommodation date. The most outstanding among them is the ever-growing use of mobile devices.
In our era, hotel guests who access any information via their cell phones are able to decide where to stay when they are walking or driving, which even allows them to book via mobile devices. Furthermore, according to Google, the number of people booking via mobile devices will probably exceed the number of those using PCs to book.
More than half of mobile hotel reservations are last minutes reservations. It indicates that it would be a mistake to consider last minutes reservations independently from the increasing popularity of mobile devices.
Well, what do you need to do to grab a bigger slice from the growing cake of last minute reservations?View Post