If you are preparing a comprehensive digital marketing strategy for your online agency, e-mail marketing is among the activities you should not overlook. While e-mail marketing is one of the oldest digital marketing channels, it remains effective. It accesses the target audience directly and is much more cost-effective than other marketing and advertising activities, and it brings a high return rate, thus preferred by companies.
Studies show that there are 3.9 billion e-mail accounts used actively in 2013. This figure is expected to reach 4.9 billion by the end of 2017. As the number of e-mail users increases, the customer potential of e-mail marketing as a digital channel goes up as well. How can you use this channel to enhance your agency’s recognition and sales?View Post