Online travel agencies are among the most effective tools to market your property. Occupancy rates, for sure, help you significantly achieve your goals. But, is it likely that you have become dependent on online travel agencies?
Actually, problems associated with online travel agencies are not caused by online travel agencies themselves, but, most of the time, by the hotels benefiting from OTAs. The problem is when you start following the same path as your competitors, who, through help of agency services, aim to maximize their occupancy rates and thus end up offering discount over discount.
Given the OTA service rates varying between 15%-20%, which follow those discounts, it becomes clear that you actually make quite low profits and even lose, while maximizing your occupancy rates.
Proper use of online travel agencies may provide attractive offers. However, it could be helpful to have a look at the tips below to decrease your hotel’s OTA dependency…View Post