It is a known fact that guest comments for properties on the Internet affect bookings. However, a recent study carried out by TripAdvisor in 2014 reveals that positive guest comments are one of the most important factors providing properties with higher revenues.
96 percent of international properties participating in the study state that positive guest comments affect new bookings. Although they are aware of this effect, only 64 percent of properties believe it to have a direct impact on sales, which reveals that properties lack what’s necessary things to turn positive feedback into sales and customer loyalty. Another striking result from the study is that property guests have difficulty in identifying their priorities.
As HotelRunner, we have compiled guest expectations, and how they might think differently from you do, to help you enhance customer satisfaction and positive feedback.View Post