Have you ever imagined your property’s brand as a human? If you can’t visualize a person in your mind when you think about it, well, your brand might be lacking personality. A brand lacking personality will probably not have an identity and image either.
Most of the time, brand personality is considered to be a synonym of brand identity. However, the two sharply differ from each other. Brand identity generally has to do with sources that help you to determine the intentions and goals of a brand. Your brand’s vision, mission and image are covered by the definition of brand identity.
As for brand personality, you can take it as people’s personality. A brand personality is represented in the way it is perceived by the consumer, i.e. if it is piquant, reliable, entertaining, fun, formal, solemn, etc. How to build that so-called personality?View Post