Social media provides for the entire accommodation industry a more direct and sincere communication with the client, while offering a more efficient marketing opportunity. Facebook, with more than 1 billion active users, and Twitter, where thousands of millions of users’ tweet billion times a day cannot be ignored, especially by hotels.
However, there are two main issues to be tackled when it comes to social media. First is to have the tools that help you benefit from social media as a marketing instrument. Don’t be concerned if you use HoteRunner for your hotel as HotelRunner offers you all the tools you might need in the simplest and most practical way.
The second main issue revolves around as to how to use social media. Unless you achieve the results you expect from your activities on social media you are probably doing something wrong. In order to assist you, we have compiled below the most common mistakes made during use of social media for the accommodation industry.View Post