QR code (square code) was first used in Japan, and later spread across Europe and Americas. Currently, it is used by many companies across different fields. QR code is a type of barcode system that contains a wide range of information about the product it is associated with. When compared to the traditional barcode, it has a larger capacity to store information and can be read through smart mobile devices. When QR is read by a mobile device, the information in it is converted into ‘URL’ links, which provides all information about the product for the user.
QR code is now frequently used in the advertising and the marketing industry as well. Utilizing the QR code, users are able to directly access information about products or brands they encounter in different channels without bothering to type the entire Internet address. A QR code can be used in all kinds of objects including magazines, bus stops and business cards, it is also available for using in marketing as well.
How can QR code applications be used for your hotel as a tool to build a marketing strategy and enhance customer satisfaction?View Post