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Online & Digital Marketing
Cloud Computing for cost saving, efficiency and more to manage hotels
Cloud computing has become a byword in many areas of business life. Turning into a focal point for almost all industries, cloud computing is increasingly important for accommodation industry. Cloud…
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Facebook
5 things you need to know about marketing your hotel more effectively on Facebook
Facebook has officially proved to be a significant marketing platform with 1,1 billion active users. No industry tempted to enlarge their consumer outreach could enjoy the luxury of ignoring Facebook…
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Facebook
How hotels can make the most of social media
Today, social media is a must for hotels in marketing activities. However, you first need a plan to make the most of social media. If you get started before deciding…
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Online & Digital Marketing
7 hints to help you through preparing texts for your website
Writing may not be easy peasy for some people. Those with a skill for writing may also miss some important aspects of using texts as a marketing tool. Due to…
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What does TripAdvisor’s new feature, TripAdvisor Connect, mean for your hotel?
One of the most popular travel pages on the Internet, TripAdvisor, has recently announced a new feature. TripAdvisor Connect aims to enhance the visibility and sales of small hotels, in…
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What you need to know about hotel marketing via Google+
When it is about social networks, Twitter and Facebook might be the names that come to mind first but one social network should not be missed: Google+. Launched by Google…
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What you need to know about marketing hotels via e-mail
We have previously mentioned the importance of a holistic management of marketing activities for hotels planning to successfully increase direct sales while marketing online. Your website, social media management, online…
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General
How to increase over-the-phone sales for your hotel?
We live in a digital world. All the key processes of accommodation industry are performed online, including reservations. However, call center services, in other words over-the-phone sales, still play a…
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What you can learn from next-generation guests of the world’s first Twitter-themed hotel
There are guests who would rather turn off their mobiles and computers, staying away from the digital world and enjoying serenity. However, such an idea of vacation is not at…
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General
Most common mistakes in hotel marketing
Mistakes may be made in any phase of hotel management. However, marketing mistakes would cost you a dear. Marketing mistakes lead to more and more vacant rooms, while meaning that…
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