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Online & Digital Marketing
Seven tips for online video marketing
More and more people watch and share videos on the Internet. This means a lot not only for musicians like Psy but also for hotel runners who wish to promote their…
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General
Tips for successful e-mail marketing in accommodation industry
We have already mentioned why e-mail marketing is an important and highly effective tool for the accommodation industry. It would also be helpful if one has knowledge of the factors…
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Online & Digital Marketing
Why should you prioritize e-mail marketing for your hotel?
E-mails have been part of everyday life for most of us. Use of e-mails is on the rise both at individual and corporate level, the latter for marketing purposes, thanks…
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Website Design
Don’t lose your clients in 10 seconds
What’s the point of having somebody come to your restaurant or bar and leave without having a drink? You would be surprised to know that most of the visitors that…
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SEO
Importance of Search Engine Optimization (SEO) for hotels
You basically have two options to introduce your hotel to new guests on the Internet. Online ads and search engine visibility. Online ads, despite their inherent features, require allocation of…
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Website Design
Tips for receiving more online reservations
There is an increasing trend in the number of guests opting for online reservation for their accommodation requests. The latest studies show that 26% of the users visiting a hotel’s…
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General
What to take into account when setting room rates?
Setting room rates for accommodation facilities used to be much easier in the past. One could just drop standard rates of peak seasons during off-peak times in order to keep…
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Facebook
Let your guests promote your hotel with social coupons
Marketing is a vital process for every hotel. More often than not, marketing activities are limited to the budget and labor you can allocate for marketing. If your marketing budget…
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Social Media
Hotels’ most common social media mistakes
Social media provides for the entire accommodation industry a more direct and sincere communication with the client, while offering a more efficient marketing opportunity. Facebook, with more than 1 billion…
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Mobile
Impact of smartphones on hotel reservations
On one hand, the number of digital marketing channels is increasing; and on the other, computer is no longer the only way for users to access the Internet. Smartphones, which…
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