When Google was founded in 1998, it was only a search engine. 5 years later, in 2003, it launched its advertising service. It was followed by many other Google services, all of which were developed rapidly and with more diversity.
Currently, Google boasts more than 100 services and tools. Some of them are of particular concern to the accommodation industry. For instance, Google Carousel was announced a short while ago and now acts as a significant innovation for any type of accommodation property, thanks to its structure maximizing visuality and presenting review-oriented search results.
What is Google Carousel? How does it work and why is it important for hotel marketing?View Post