Online & Digital Marketing
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How should you prepare your property for the new season? – Part 2
As we are approaching the busiest season full of guests, properties are pacing preparations up for the new season. While potential guests are building holiday plans thoroughly at this time,…
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How should you prepare your property for the new season? – Part 1
The busiest times for tourism entail the highest potential for sales as well, which means such times are critical for businesses. Therefore, tourism establishments particularly need to focus on preparations…
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5 tips to achieving creativity in hotel marketing content and social media
For all the industries and organizations, social media has marked the most effective method to expand customer portfolio and manage and reach out the target group. Attainment of such…
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Tips to enhance Facebook engagement for properties
Do the users following your hotel’s Facebook page contribute to your posts? Your followers need to like, share and comment on your posts if you want your hotel to succeed…
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5 significant tips for your hotel to be more active on social media
In addition to helping users communicate with each other, social media brings digital marketing activities of companies into a whole new dimension, therefore becoming one of the most essential marketing…
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Consider these 4 points for your property’s blog and social media integration
Having a website is essential for your property in the digital era that we live in. However, performing digital marketing works only through your website might not be sufficient. This…
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How to determine and manage your hotel’s brand identity?
Have you ever imagined your property’s brand as a human? If you can’t visualize a person in your mind when you think about it, well, your brand might be lacking…
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Tips to access more users with your OTA’s blog
Blog posts might be quite productive tools for your OTA to have more effective communication with your customers and support SEO works. You can facilitate constant communication with your existing…
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How to evaluate guest comments within the scope of online reputation management
The number of social media platforms and their users increases each day. Users now share all their opinions and thoughts on these networks. This huge engagement on social networks requires…
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10 steps to creating an effective business plan for hotels
Well, you decided to start your own hotel by developing an outstanding concept which offers unprecedented guest services. Now it’s time to create an effective business plan for your hotel.…
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