Studies show that human brain is more affected by visual data as compared to other types of content. This also explains why the number of those watching films based on a book is higher than the number of readers of that book. Another example might be the video clips shot for songs only with audio content to benefit from the impact of visuality. Similarly, the promotions are created with posters and photos for this purpose.
The case is also the same for marketing activities. Sharing visual content matters a lot for the tourism industry in particular. In addition to photos, the number of video-based promotion increases since your guests want to know the physical conditions and which services are offered in a hotel, during their holiday planning process. Hotels now enhance their promotional content not only with photos, but also with videos as well.
It is a generally accepted fact that visual contents have impact especially on social media and e-mail marketing. Additionally, featuring hotel promotion photos and videos on the website as many as those you post on the social media will increase user attention to the website. What should you consider when choosing images to be used on your website? Here are the tips on image selection, courtesy of HotelRunner.View Post