Facebook, one of the most effective tools for your hotel’s social media marketing activities, holds a significant potential with over 1 billion users. However, recent analyses show that organic reach, i.e. reach without ads, on Facebook pages is decreasing.
As there are millions of pages wanting to be featured in Facebook news feed, Facebook is required to put a limit on news feeds by a wide range of algorithms. This causes a decrease in organic reach on Facebook pages. Analyses indicate that only 4 percent of followers can view the contents created by corporate Facebook pages on their news feed, due to the Facebook algorithms. Another significant finding is that the organic reach on Facebook has decreased by 16 percent since 2012.
What can you do to increase organic reach on your property’s Facebook page?View Post