The number of social media platforms and their users increases each day. Users now share all their opinions and thoughts on these networks. This huge engagement on social networks requires brands to follow these platforms closely to learn about the comments made on them. Such follow-up concerns, especially for businesses engaged in the service industry like hotels, fall into the scope of online reputation management.
In a nutshell, online reputation management is perception and crisis management for property, products, services and people in the digital media. Online reputation management requires expertise in a wide range of subjects including SEO, Internet & social media follow-up, online CRM, use of social media. You must pay attention to it also to enhance your property’s brand image.
Did you know what kind of a method you should follow when evaluating the comments on your website on these digital platforms and how they affect reputation management? HotelRunner has compiled suggestions for you to benefit in this issue.View Post