The innovations in today’s travel technology have the potential of breaking ground. Besides, travel agencies in our era have access to more interesting and abundant sources than ever in the industry’s history. New methods are constantly sought to go beyond the understanding of ‘providing services in traditional ways’ and support all processes of the traveling experience. This is because discovering new technologies and delivering content and services in a wide spectrum is crucial for ‘customer satisfaction’. Therefore, property owners need to invest in some areas like messaging systems through which they can measure customer needs and responses, automatic check-in, luggage storage and mobile room entrance. HotelRunner offers you some of the most significant travel technologies of 2014.View Post
The popularity of mobile communication in recent years has brought about significant changes in any field of e-trade. Sales and booking transactions made through mobile devices have been increasing by each passing year. Therefore, more companies are making their websites mobile-compatible to access the customers through the Internet.
Online travel agencies have been getting mobile-compatible for a while. Most of them have now become aware of the fact that mobile devices will shape their future. Although this is concluded in every part of the world, the most interesting examples come from the Asian market.
As HotelRunner, we have examined this mobile trend going on the in the online agencies in Asia.View Post mobile, Mobile compatibility, mobile devices
Users are attracted to the ease of use provided by mobile devices such as smart phones and tablets. In 2012 and 2013 only, the number of mobile device users doubled in number. It is estimated that there will be 2 billion people using smart phones by 2015. With continuous improvements and developments, mobile devices have now become a part of the daily life. In our era, it is possible to say that the development of the Internet is also shaped by mobile devices.
Therefore, it is crucial for your property’s website to provide the best service possible for mobile users as well, whose numbers increase steadily. If you fail to adapt your property to this trend, the effects of your online promotions might not fulfill their original potential, which will definitely have an impact on sales as well.
Why some businesses do not have a mobile-compatible website has mainly to do with the lack of knowledge of their managers in this field. To eliminate such lack of knowledge, let’s check out some significant data showing the current position of mobile devices.View Post mobile, mobile booking, mobile devices, online and digital marketing
Bookings have transformed with the development of technology. The ever-improving functions of mobile devices and their increasing popularity bring about changes in the accommodation industry, just like in many other industries. Users prefer mobile-compatible websites and make bookings through this channel.
Experts point that mobile device-based activities will keep increasing. HotelRunner is always there for you when you would like to keep up with these developments and make the best investment for the future of your business.
Here are some significant notes on how new-generation hotel guests use new technologies.View Post mobile, mobile devices, mobile-compatible website, online and digital marketing
The role of the Internet and especially the role of smart mobile devices in hotel bookings have been growing at fast pace in recent years. Research shows that every year about 148.3 million online bookings are made. The number of online bookings made through mobile devices has reached up to 15.8 million in USA alone and is expected to reach up to 20 million next year.
What’s more, ‘last minute’ bookings constitute a large part of these bookings. More than 60 per cent of mobile device-based bookings are ‘last minute’ bookings, according to the Orbitz and Travelocity figures.
These facts lead us to the question: What should be done to not miss these last minute bookings, which are rapidly shifting to mobile platforms? How can you turn users into mobile customers when they are looking for hotels through their mobile devices?
We share with you a list of our suggestions critical for this process.View Post last minute bookings, mobile devices, online and digital marketing, online bookings
Each day a new report is published regarding the increase of mobile devices’ share on online bookings. Share of mobile bookings has already caught up with the Web, the most preferred means of booking for the countries with developed tourism industry and high value creation. The popularity of Smartphones and the increase in the number of websites compatible with such devices stand out as the factors that have the biggest impact on this rapid growth.
TripAdvisor, which is the biggest travel website of the world, is one of the most evident examples for that. According to the latest figures, Smartphones and tablets constitute one-third of the Internet traffic on TripAdvisor today. This figure indicates that a monthly average of 80 million visitors use TripAdvisor through mobile devices.
Figures on other leading actors are equally impressive.View Post mobile devices, mobile marketing, online and digital marketing