In our era, the impact of social media and Internet on the travel and accommodation industry is beyond dispute. In this context, while securing their position, these popular channels may control and affect personal preferences. People now check out TripAdvisor before choosing a hotel to stay at, where to visit, where to go on a holiday and prefer Booking.com for reservations.
According to a study, over 70 percent of adult Internet users use social media sites actively and 8 of every 10 social media users prefer social media to communicate with companies instead of their websites.
How can you use the 80 / 20 rule when determining which social media channel will bring the most effective customer flow or which site will ensure the best results when carrying out social media marketing?View Post