Social media tips from HotelRunner: Increasing engagement with influencers

Posted on 24/03/2016 by Rıza Kaynak in General No Comments

HotelRunner’dan sosyal medya ipuçları: Influencer’larla etkileşimi artırmak

Just like in all other industries, social media is important for the hotel business as well. Almost all the hotels apply to different kinds of methods and undertake promotional activities to expand their customer portfolio with social media channels in all cases. Considering the impact of social media on users, HotelRunner provides insights into social media and continues to give social media tips for hotels. One of them is working with social media influences (working with people who have a high influence across social media).

How can you build an effective system for your operations with social media influencers? Which method should you follow to lead social media users to prefer your hotel? HotelRunner has reviewed the most effective tips for working with social media influencers.

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Real-time marketing methods on Twitter for your hotel

Posted on 02/03/2016 by Rıza Kaynak in General, Social Media No Comments

Twitter’da gerçek zamanlı pazarlama yöntemlerini HotelRunner ile keşfedin

Twitter is one of the most effective channels to launch social campaigns and build figital marketing strategies for brands. Applying real-time marketing methods by using popular tags, brands increase engagement on their Twitter accounts and reap the results of such works on their sales. This might prove an effective sales strategy for the tourism industry and hotels. Any updates might be utilized as a real-time marketing method in the tourism industry.

If you think you fail to use your Twitter account effectively and want to increase the number of your followers with more engagement, then discover the real-time marketing methods now. HotelRunner has scrutinized the tips for you to follow on Twitter when dealing with real-time marketing methods.

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View Post digital marketing, hotel management, hotel websiets, hotelrunner, hotels, real-time marketing, social media, social media promotion

5 tips to achieving creativity in hotel marketing content and social media

Posted on 15/10/2015 by Rıza Kaynak in Online & Digital Marketing, Social Media, Website Design No Comments

Otel pazarlamasında içerik ve sosyal medyada yaratıcı olmak için 5 ipucu

For all the industries and organizations, social media has marked the most effective method to expand customer portfolio and manage and reach out the target group. Attainment of such a communication volume is critical in terms of showcasing possibly the most proper approach and creativity in social media posts. That kind of creativity has also come out in website content. You can stand out with your creativity through website builder for content management system of hotel websites and utilize the ever-efficient and fully-equipped management system, website builder, by benefiting from HotelRunner ’s expertise.

What should you consider when creating content for your hotel’s website? How to design the most creative content and social media posts? As HotelRunner, we have come up with 5 tips for you to expand your customer portfolio with posts on your website and social media.

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View Post digital marketing, hotel management, hotel website, hotel website content, hotel websites, promotion module, social media, website builder, website content, website for hotels

3 tips to achieve successful social media campaigns for your property

Posted on 06/05/2015 by Arden Agopyan in Online & Digital Marketing, Social Media No Comments

Tesisinizin sosyal medya kampanyalarında başarılı olması için 3 ipucu

Social media platforms are channels often demanded both by properties and visitors. These platforms make the promotion of the hotels easier. Also, visitors can access detailed information about a property they plan to stay at through the posts shared.

Properties can communicate with potential visitors by announcing campaigns and seasonal deals or sharing various images. In addition, properties willing to achieve engaged interaction offer deal vouchers and gift holidays for potential guests through social media networks.

What kind of a social media strategy should you follow to accelerate your promotional activities and increase the sales figures? As HotelRunner, we have compiled the tips for you to carry out successful campaigns on social media.

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View Post content, discount coupon, guest, posts, promotion, promotion widget, property, right social media platform, social media, social media campaign, social media channels, social media platform, visitor

Insights into the travel trends of the upcoming 5 years for OTA’s

Posted on 07/04/2015 by Arden Agopyan in General No Comments

The development of technology is transforming the ways business is conducted and customer habits in all industries. Travel industry is among those most affected by this transformation. The changing customer preferences not only change the purchasing behaviors, but also the holiday plans and travel expectations.

All the companies engaged in the travel industry must follow the changes closely and know about the customer trends. Especially the online travel agencies (OTA) should shape their marketing strategies according to the trends and reinforce them with short- and long-term plans.

When it comes to this, many travel agencies care only about the next year’s customer expectations and short-term changes in the industry, while agencies foreseeing the long-term need to stand out in the competition. As HotelRunner, we have covered the upcoming 5 years and insights, which are of close interest to the entire travel and tourism industry, and in particular to online travel agencies.

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View Post customer expectations, customization, global population, health tourism, social media, travel habits, trend, trends

Pre-holiday season suggestions on content strategy for online agencies

Posted on 24/03/2015 by Arden Agopyan in General, Online & Digital Marketing, Social Media No Comments

Online travel agencies (OTA) work for creating content to make more sales to users before the holiday season kicks off. These preparations are accelerated before the summer holiday, festive holidays and New Year. Contents are created and published in a rush.

Therefore, you need to decide when and which special contents you need to publish earlier, and arrange a calendar accordingly. As HotelRunner, we have compiled tips to note for summer holidays, which will also facilitate your strategies for a year.

Building a campaign strategy

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View Post campaign, digital marketing, holiday, holiday season, New Year, online agency, social media

5 significant hints to consider for customer loyalty

Posted on 27/02/2015 by Cihan Coşkuntuncel in General No Comments

In corporate marketing strategies, loyalty programs and efforts are of primary significance. This is because sustaining your relationship with existing customers is as critical as gaining new customers. In addition, investing in customer loyalty is a lot easier and more cost-effective than gaining new customers.

Therefore, you must weigh as much effort on your online agency’s existing customers as you do to get more customers. In this respect, customer loyalty efforts may contribute to your online agency’s long term success.

As HotelRunner, we have checked hints to help you build a long-lasting relationship with your customers.

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View Post community management, customer loyalty, digital marketing, e-mail, loyalty programs, online agency, social media, travel plan

4 suggestions to help you create images by using data for your online agency

Posted on 28/01/2015 by Ali Beklen in General, Online & Digital Marketing, Social Media No Comments

Images are one of the most significant tools to create contents that is more often shared and liked social media and other digital channels. Human brain is capable of perceiving visual information more easily than written content, which makes visual content more important. Studies also support this idea. According to a report published by Socialbackers studying on social media analysis, visual content shared on Facebook in 2013 brought 93 percent more interaction than others.

If you post more of visual content on your online agency and its blog, it might work very well for you. However, images should be original and in high definition as well as contain interesting information for visitors. Briefly-summarized numeric data will help you enhance reliability of your agency. Thanks to images you create through such data, your content will be followed and shared more on social media and other digital channels. How can you follow such data?

As HotelRunner, we have some suggestions related to some sources you can obtain data from.

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View Post analysis, content, data, figures, online agency, sharing, social media, visual content

7 tools that will facilitate management of your online agency on social media

Posted on 07/01/2015 by Ali Beklen in General, Online & Digital Marketing, Social Media 1 Comment

You need to benefit from social media as much as possible to promote your online travel agency and enhance brand recognition. However, successful social media marketing requires more than creating an account across all social networks and posting content that will serve your agency business. You should create strategies based on the specific features of each social network and post accordingly. Then you should analyze the effect your posts create in the most accurate way.

At this point, you can benefit from a wide range of social media tools on different stages like creating content, planning, sharing and analyzing to facilitate the social media management process. As HotelRunner, we have compiled some examples from tools that will make your agency more effective on social media platforms.

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View Post online agency, online travel agency, social media, social media management, social media tools

Posts tagged "social media"

Building a campaign strategy