GeneralSEOSocial Media

Search engine optimization in the accommodation industry

Those who search on the Internet first check the results on the first page and generally do not move to the second one. However, it might not be easy to surpass thousands of rival websites and rank among the results on the first page.

Search Engine Optimization (SEO) is a term that refers to your website’s arrangements made to rank among the top results. The majority of websites shown in top results are those that act accordingly with the importance of search engine optimization.

By developing search engine algorithms steadily, it aims to help users access the websites they are looking for more easily, which brings about the need for smart SEO strategies on your website.

As HotelRunner, we have listed some essential points to be considered for SEO on accommodation properties.

Keywords

You should use some specific keywords in page banners and in the content of your website while your potential guests are seeking for the best accommodation alternatives. For instance, it might be a good idea to include the name of your location on the main page.

Apart from that, you can grasp and make use of some important tips for keywords by answering specific questions. For example: Why do your guests search the region where your property is located in? Is their stay based on vacation or business? What activities do they prefer?

Content development

Another point to be considered is to have colorful content. If a website consists of some articles written for the purpose of featuring just keywords, the content will not be worth reading and will not survive among the results provided by search engines. Therefore, you have to add interesting articles and keep your content rich.

You can develop your content by writing articles on different subjects. For instance, an article on a special event in your property or a local festival organized in your region might be interesting.

Unique content improved regularly will help you be among the top results.

Interaction with social networks

Search engines care about how “social” your website is. Social networks like Twitter, Facebook, Instagram, Google+ or Pinterest can be included among the important websites in terms of being social. These sites are among the elements that determine the “sociality” of your website on the Internet and make you more visible among the search results. Creating especially a Google+ account and adding your location on the map application will be really advantageous for you if you want to achieve this.

Redirections from other websites

In addition to benefiting from social networks, you can hit the charts in the race of search engine optimization with the help of redirections from other websites.

We hope that you will find these SEO tips useful. HotelRunner supports you for anything about search engine optimization and online visibility of your property. To be online with your property and increase your income via online bookings, just create your HotelRunner account and get started with it.

Arden Agopyan

Managing Partner

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