Where do you think most people start planning their travel? Booking.com, Expedia or TripAdvisor? Probably none of them.
When we’re going to do research on any subject, almost everyone’s starting point is Google. When it comes to search traffic, Google is a leader with 4.5 billion searches per day. This is 77% of all searches made on the Internet. Travel and accommodation-related searches are, actually, a small part of this percentage. However, 65% of hotel bookings made through metasearch platforms are made via Google Hotel Ads. Thus, Google Hotel Ads is proven to be the most profitable meta-search platform and a sales channel that shouldn’t be ignored.View Post