GeneralOnline & Digital Marketing

2015 content marketing suggestions for your online agency

Surrounded by advances in technology, online travel agencies increasingly move their business forward. Customer needs and demands also increase in parallel with these developments in this ever-growing industry.  Online agencies intending to boost customer potential intensify the competition in the industry by utilizing innovations on their website to cover these demands and needs.

For sure, all these developments also bring with them a process that enhances your brand recognition. As 2014 comes to an end, it might be a good idea for you to check some content marketing techniques that will reinforce your online presence in the new year.

If you want to build a more effective marketing strategy and secure your assertion among your competitiors, let’s take a look at the content marketing tactics compiled by HotelRunner exclusively for you to apply in 2015.

Building on the effect of images

Tourism industry is suitable for one to take the advantage of visual content easily to attract potential customers. Tapping into this advantage, online travel agencies may also include visual content to influence their website visitors.

At this point, your followers care about seeing on your website how they can have a great vacation experience, considering the advantages your online agency offers.

Video content is particularly critical for online travel agencies. Video content helps you add an in-depth view to the details you give about the traveling and vacation options you offer. The quality of videos is definitely a hot button to pay attention to at this point. Low-quality videos unable to express your point may weaken your brand value. In contrast, high-quality videos with high resolution can make it easy for you to increase your site traffic.

Create blogs for your online agency

Another way to access more people for online agencies is blogs. Creating a blog for your agency, you can offer traveling tips and vacation alternatives and then share your blog posts on social networks. You can reinforce this blog with images and also share useful pre- and post-travel information about methods to save time or travel more comfortably. On this platform, you can also feature detailed information about the tours you organize and hotels you promote.

This way, you can bond with your target group which you couldn’t connect on your website and easily build your brand personality which you may not have reflected on your blog.

Search engine optimization for your online agency

Search engine optimization (SEO) has become even more important upon diversification of the alternatives and intensification of the competition. This proves why your content should be SEO-friendly. Your SEO efforts are important for you to rank among the top results of searches and drive more organic traffic to your site.

Check our previous article titled search engine optimization (SEO) tips to enhance your agency’s blog to get further details about SEO.

Mobile compatibility

Mobile has been one of the most rapidly developing technologies in the recent years. Users now prefer performing all kinds of transactions on mobile devices. Therefore, it is critical for your online agency to be mobile compatible and have a mobile application for your brand. These features of your agency will facilitate things for you in achieving customer engagement and leading potential customers to purchasing.

You can also renovate your online agency taking into account our 2015 tips and claim your presence in the digital realm as a compelling competitor. If you also wish to establish an online travel agency or go online with your travel agency, then why wait to benefit from this potential? HotelRunner is there for you. If you intend to make online sales on an advanced platform without bothering with any technical details, create your HotelRunner account. Do not waste any time and start earning today.

Cihan Coşkuntuncel

Director of Sales and Business Development

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