Globally-renowned hotels that make difference with their loyalty programs

Currently, there is a large number of accommodation options in many places where guests travel to, which makes it difficult to build customer loyalty within the industry. Creating a loyalty program is one of the most effective ways to be preferred by a guest for multiple times when he/she travels again.

The loyalty programs that are used commonly within the industry aim to reward loyal guests and enable them to prefer you again. Loyalty program systems, which we previously mentioned, make it possible for your guests to gain points whenever they pay for different products or services provided in your property. Then they can use these points for discounts, gifts and even for free accommodation in your property.

If you follow the activities of some globally-renowned hotels that implement loyalty programs most effectively, you might gain insights as to how you can create or perfect your own loyalty program.

When a guest checks in at Hilton HHonors, he/she gains points for each night he/she spends there. For guests who stay for 15 days, one night of their stay may be for free.

Le Club Accorhotels, the international loyalty program of Accor Hotels, provides a 75-Dollar coupon for every 2000 points accumulated. Guests can turn these points into money if they would like to, so benevolent people are able to convert them into donations.

Hyatt’s Gold Passport offers opportunities such as free accommodation, discounts in room prices, free-of-charge spa or food & beverage options. Guests can either turn these points into money or benefit from many free-of-charge services when they stay at these hotels at least for 15 nights.

Priority Club Rewards not only offers free accommodation for guests, it also provides the option to turn these points into free travel.

Thanks to Club Carlson, the global loyalty program of the Carlson Rezidor Hotel Group, guests can gain points and benefit from even more opportunities while shopping within the hotel. They can use the points they accumulate when booking rooms online or when enjoying the restaurant, which requires at least 15 days of stay in a year.

Total Rewards allows guests to benefit from the before-sales vacation  credits, shop in the hotel or enjoy watching some shows. Discount menus offered by famous chefs in the restaurants are also among the features of this program.

Guests staying at Ritz-Carlton, which owns more than 70 hotels and resorts across the world, can accumulate points thanks to the loyalty program of the hotel. Room-related expenses are reflected in the loyalty cards as points or flyer miles, which provides these guests with the option to use these points for free-of-charge flights to a large number of locations.

Marriott Hotel guests can use their points for discounted room prices. They can redeem these points to enjoy the property’s various offerings such as spas, food, travel and golf for free or with a discount.

Loyalty programs are essential for many properties to secure repetitive sales under the competitive conditions of our era. Booking is the first step to attract loyal customers. Just create your account for free to see the offerings of HotelRunner for marketing your property and facilitating direct online sales.

Cihan Coşkuntuncel

Director of Sales and Business Development

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