GeneralOnline & Digital Marketing

How can you attract Chinese tourists who spend billions of dollars as they discover the world?

After the amendments to overseas travel procedures made in China, the most populous country in the world with 1,3 billion people, the number of Chinese people wanting to go on a holiday in other countries has dramatically increased to a great extent. With this change, China and the Chinese guests have become one of the key issues in the tourism industry.

Compared with the past, it is noticeable that Chinese citizens used to travel within their region most of the time, but in time they started travelling to USA, Europe, Latin America and Africa. Over the last years, in particular thanks to globalization, the key tourist destinations have increased their share from Chinese travelers. According to the World Tourism Organization, 83 million of Chinese people travelled around the world, spending 102 billion dollars.

Travel agencies and hotels that want to benefit from this increase and make it part of their customer potential have already started to implement the necessary steps. You can make your hotel more attractive for the Chinese customers with the help of innovative plans rather than standard hotels services.

As Hotelrunner, we have compiled some suggestions for you to take advantage of the Chinese tourist market opening the gateway to the world.

Promotion brings a lot of benefits

If you also want to host Chinese guests in your hotel, the most important thing you should focus on is of course promotion. Increasing your promotional activities that target Chinese guests might help your hotel become a brand for potential Chinese guests.

Make use of social media.

Planning travels with the help of the Internet is popular in China just like everywhere else in the world. Therefore, being active on social media will strengthen your communication with the Chinese and will increase the chances of your property being preferred.

Employ Chinese speaking personnel

Staff members who can speak the Chinese language will ensure that Chinese customers will prefer your property. The brochures, menus and the signs in Chinese will make them more comfortable in your property, which will enhance their satisfaction and increase the number of people recommending you.

Include Chinese cuisine in the menu

Chinese guests coming from the other end of the world might miss their own gusto. Have options of the Chinese cuisine in your kitchen. Small changes in your menu will create big differences.

Satisfaction brings loyalty

Making those changes for your Chinese customers in your property will bring along customer satisfaction. As customer satisfaction is a key to building loyalty, this will increase the chances that some of your Chinese guests will become your loyal customers.

All of the required features to promote your property on the Internet are available at HotelRunner. To access all of these features and even more, just create an account at HotelRunner. Do not miss this opportunity…

Cihan Coşkuntuncel

Director of Sales and Business Development

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