How to claim more share in the Asian market

Various studies point to a considerable increase in the number of potential Asian guests in the recent years. Constant increase has been noted in the travel budget size allocated (up to 17 percent) and the number of travels taken by people from many Asian countries, particularly China. What is more, this change is observed both in quantitative and qualitative terms. Research results show that the travel expectations of Asian guests have changed.

Knowing the habits of potential Asian guests can bring about advantages for the properties hosting guests from various parts of the world. So, we share with you the results of a survey carried out on Asian users by the Travelzoo Asia Pacific company.

Accomodation habits

Asian guests generally prefer to plan their travel routes on their own. So, 62 percent of the participants seek for an independent holiday. 54 percent travel to have some rest and relax. Another result of the survey shows that more than half of the participants are ready to pay more for hotels that offer more comfort. The number of those who intend to allocate a larger budget for off-the-hotel shopping in countries they visit is low.

Travel frequency and spending

Another detail to be noted in the research is as follows: The average annual frequency of vacation-purpose travel in 2014 in the urbanized parts of China is measured to be 6.5 times. Also, the average annual amount spent per person for travels reaches up to 8,200 USD. China is followed by Japan with an average of 5 travels and 4,800 USD a year. The annual average of Taiwanese is 4.4, a lower rate compared to China, but their spending reaches up to 6,170 USD. Similarly, the average number of travels by travelers from Hong Kong is 4.3, while their spending is 6,900 USD.

Usage of Wi-Fi and mobile devices

Just like travelers from other countries, Asian visitors also care about the availability of Wi-Fi and mobile device compatibility. 80 percent of participants are using free Wi-Fi access during their stay. Another data supporting this suggests that 84 percent of participants first check if the property they plan to stay provides Wi-Fi access. So, two conclusions can be inferred from these. The first one is that mobile Internet matters to visitors, and the second is that offering quality Wi-Fi service in your property could be a reason of preference.


The initial expectations of Asian guests from a property are tranquility and comfort. They are ready to spend more for this.  Internet seems to be critically essential as well. They choose the property to stay themselves, rather than attending tours or travel groups. Therefore, you better register your property on global travel agencies like TripAdvisor and Expedia.

It is also critical for you to have a mobile-compatible website infrastructure where you can accept payments by all kinds of cards to draw potential guests coming from all over the world. HotelRunner enables you to carry your property to the Internet with a mobile-compatible website, a practical admin panel, its virtual POS and expert team. So, create your account now to benefit from the services of HotelRunner.


Rıza Kaynak

Director of Demand

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