In our monthly digest, you can find the highlights of the past month on travel technologies in under a 5-minute read!
We wish you good reading!
 | Tripadvisor and Airbnb join Google as local search powerhousesTripAdvisor and Airbnb have joined as top competitors in local search. An important factor for this is the ability for both sites to offer detailed information about the properties helping people better plan for their post-covid travel plans. In this article, you will find more statistics on the changing demand and the shift of consumer trends. |
 | New Research: How travelers are making decisions for the second half of 2021With the current pandemic and all the inconsistencies it has caused in the world and people’s lives, we see the importance of trying to always stay up to date. Expedia Group recently conducted a consumer survey in the eight major markets and shared how travelers will be making their decisions in the second half of 2021. |
| The power of reviews in the short-term rental sectorLooking at the latest data from Airbnb, Vrbo, Booking.com, and Tripadvisor, we see a clear correlation between reviews and occupancy rates. Collecting positive reviews should be at the top of your priorities. This will not only affect the consumers’ choice but also your property’s rankings on search engines. |
 | Reshape your hotel revenue management with a dynamic pricing strategyWhile the basics of revenue management and the importance of having an accurate pricing strategy have not changed, the conditions we are in very much have. During this period of constant change, OTA Insight gives us a breakdown of a couple of things you should have in mind for your revenue management strategy. |
| What do Gen Z travelers want from online travel brands?While millennials still hold significant spending power, their young-adult status has been eclipsed by a new generation. Born between 1997 – 2021, Gen Z travelers are making up the new wave of tourism. According to Expedia Group, themes like inclusion, diversity, and sustainability have been increasingly important for Gen Z travelers. |
 | Return to a world transformed: How the pandemic is reshaping corporate travelAs the tourism industry starts giving hints of green light, we still have a lot to learn and adapt to. In this extensive research study by Deloitte, they give us a comprehensive analysis of the travel industry and share valuable information on what to expect in each coming quarter until the end of 2022. |
