Latest Global Travel Technology News (August 2022)
In our monthly digest, you can find the past month’s highlights on travel technologies in under a 1-minute read! We wish you good reading!
Online activity shows growing recovery for travel
According to Similarweb’s 2022 Travel Industry Insights Report, traffic in the hotel, vacation rental, and vehicle rental industries has been at or above the levels of 2019. Airbnb continues to hold the market lead while Vrbo is increasing its market share.
Google just elevated content marketing to unprecedented levels
The launch of a new search algorithm update by Google, which will help users find high-quality content, has just been announced. With the adjustments, people will see more helpful, reliable, and original content on search engine result pages.
New Big Book of Travel Data reveals $867 billion revenue
The report from Allianz Partners and IdeaWorks Company includes information from 122 airlines, 174 hotel chains, top car rental agencies, and OTAs. This new publication provides a world of travel industry data and reveals the revenue leaders in each category in 2021.
Understanding consumer interest in sustainable travel
In the video from Skift’s Sustainable Tourism Summit, Vice President of Business Development for Expedia Group Media Solutions Jennifer Andre talks about how understanding traveler motivations and behaviors can lead to significant sustainability results.
Hotelbeds claims travel-tech first with Istanbul Airport partnership
The partnership between Hotelbeds and IGA Istanbul Airport is the first of its kind for a travel company. The agreement allows Hotelbeds customers to be informed about the services IGA Istanbul Airport offers and gives them access to the best prices in the market.