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Pre-holiday season suggestions on content strategy for online agencies

Online travel agencies (OTA) work for creating content to make more sales to users before the holiday season kicks off. These preparations are accelerated before the summer holiday, festive holidays and New Year. Contents are created and published in a rush.

Therefore, you need to decide when and which special contents you need to publish earlier, and arrange a calendar accordingly.  As HotelRunner, we have compiled tips to note for summer holidays, which will also facilitate your strategies for a year.

Building a campaign strategy

You should tailor your content, which you are to post on your website or blog in pre-holiday seasons, for campaigns you plan to launch for these seasons. For example, you may make use of the campaigns you will launch for New Year’s holiday when creating content prior to this season by including regions of the properties featured in that campaign.

Offering holiday-themed opportunities

It is critical to offer a bunch of opportunities for your customers as part of your campaigns. You may highlight these offers in the contents you create about your campaigns. This way, your content will help you communicate your message about your offers thoroughly and more effectively.

In this respect, you may take the advantage of call-to-actions, banners and photos to enrich your holiday-themed content.

Focusing solely on a specific period

When creating content for holiday seasons, you should avoid focusing only on New Year or festive holidays. Many companies engaged in the tourism industry focus on activities aiming at summer season, thus miss opportunities they might benefit from before summer.

Therefore, you had better know which periods you can increase your sales with content marketing.

Determining a social media strategy

Sharing your holiday-oriented campaigns with as many people as possible is among the points you should consider when building such a strategy. Furthermore, you had better be active on social networks not only when creating your editorial calendar regarding these periods, but also during the holiday as well.

Embellishing your social media posts with entertaining content beckoning your followers, encouraging users to create content through different hashtags will work for you to bring engagement and bolster your brand recognition.

HotelRunner, which is well acquainted with tourism industry with endless campaign periods and new trends, will always support you for everything from marketing to sales. Create your HotelRunner account now and see yourself how HotelRunner increases sales of your online agency.

Cihan Coşkuntuncel

Director of Sales and Business Development

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